The Importance of Employee Feedback to Small Businesses
Employee feedback is integral to the success of every business, so why do so many ignore it? If you’re part of a small business, you’re already no doubt aware of the positive impact that effective communication can have on productivity...
4 Ways to Collect Money from Slow-Paying Clients
At the very beginning of your business journey, you must have quietly thought to yourself: if only I could somehow manage signing up clients, the rest would be a breeze. Then, clients started flooding your way, your reputation soon preceded...
How Rewarding Customers Can Boost Business Growth
Customers like great products and excellent customer service. But they love rewards. No matter what the reward – a gift card, a free entree, a branded tote – even the thought of receiving something can make an experience much more...
8 Steps to Get You Started with Data-Driven Behavioral Analytics
Today, most of the analytics specialists will agree that it is more and more about the data. Whether you’re looking to learn how many users visit your website, engage with your posts, or how many conversions you make, you’ll have...
Top tricks to increase your SEO rankings on YouTube and Video Marketing
Here are some tricks to improve your Youtube video SEO. Include the word "video." Make sure to include the word “video” in both the title and the description. This will make our video publication more suitable and rank better in...
Top 4 Tips to Use Personalization to Boost AOV and Conversion Rates
There’s nothing new about personalization in the world of digital marketing. It’s been used for years in an attempt to create a stronger, more long-lasting relationship with any brand’s target audience, to skyrocket their interest, and to make sure their...
5 Tips to Successfully Deal with Non-Paying Clients
There’s no denying that running a business is demanding. Small business owners are honestly the real MVPs doing the most day after day. While overseeing everything from accounting, HR, and IT to sales and personalized marketing strategy, they work to...
5 Reasons Why Your Business Needs Email Archiving
Email archiving is one of those solutions you think you will never actually use. Even if that was actually true, it still doesn’t mean that you should ignore it. According to statistics, the average office worker received about 90 emails...
How to Upscale Your Business with a Referral Program
Referral marketing is still one of the most explosive forms of marketing. Customers convincing other customers to support your brand is the definition of viral growth. It's the type of growth that brands like Paypal and Airbnb achieved from their...
How to Build an Effective Retail Customer Engagement Strategy After COVID-19
The day after the crisis brings in lots of variables that businesses of all sizes need to cope with: The market is shrinking as job cuts continue and consumer spending is getting weaker. During the pandemic, consumer behavior and preferences...