The Importance of Employee Feedback to Small Businesses

Employee feedback is integral to the success of every business, so why do so many ignore it?  If you’re part of a small business, you’re already no doubt aware of the positive impact that effective communication can have on productivity...

/ September 23, 2020

4 Ways to Collect Money from Slow-Paying Clients

At the very beginning of your business journey, you must have quietly thought to yourself: if only I could somehow manage signing up clients, the rest would be a breeze. Then, clients started flooding your way, your reputation soon preceded...

/ September 22, 2020

How Rewarding Customers Can Boost Business Growth

Customers like great products and excellent customer service. But they love rewards.  No matter what the reward – a gift card, a free entree, a branded tote – even the thought of receiving something can make an experience much more...

/ September 16, 2020

8 Steps to Get You Started with Data-Driven Behavioral Analytics

Today, most of the analytics specialists will agree that it is more and more about the data. Whether you’re looking to learn how many users visit your website, engage with your posts, or how many conversions you make, you’ll have...

/ September 1, 2020

Top tricks to increase your SEO rankings on YouTube and Video Marketing 

Here are some tricks to improve your Youtube video SEO.  Include the word "video." Make sure to include the word “video” in both the title and the description. This will make our video publication more suitable and rank better in...

/ August 28, 2020

Top 4 Tips to Use Personalization to Boost AOV and Conversion Rates

There’s nothing new about personalization in the world of digital marketing. It’s been used for years in an attempt to create a stronger, more long-lasting relationship with any brand’s target audience, to skyrocket their interest, and to make sure their...

/ August 25, 2020

5 Tips to Successfully Deal with Non-Paying Clients

There’s no denying that running a business is demanding. Small business owners are honestly the real MVPs doing the most day after day. While overseeing everything from accounting, HR, and IT to sales and personalized marketing strategy, they work to...

/ August 6, 2020

5 Reasons Why Your Business Needs Email Archiving

Email archiving is one of those solutions you think you will never actually use. Even if that was actually true, it still doesn’t mean that you should ignore it. According to statistics, the average office worker received about 90 emails...

/ July 30, 2020

How to Upscale Your Business with a Referral Program

Referral marketing is still one of the most explosive forms of marketing. Customers convincing other customers to support your brand is the definition of viral growth. It's the type of growth that brands like Paypal and Airbnb achieved from their...

/ July 27, 2020

How to Build an Effective Retail Customer Engagement Strategy After COVID-19

The day after the crisis brings in lots of variables that businesses of all sizes need to cope with: The market is shrinking as job cuts continue and consumer spending is getting weaker. During the pandemic, consumer behavior and preferences...

/ July 22, 2020