Month: March 2017

Underrated Marketing Techniques that Still Get the Job Done

Wherever you look these days within the marketing ecosystem, you see and hear laudations for the most revolutionary, disruptive, paradigm-shifting marketing techniques that "will forever change how we see marketing". Then, you start looking a bit closer and, soon enough,...

/ March 28, 2017

How Different Generations Consume User-Generated Content

Marketers are likely to have headaches trying to focus their marketing campaign on certain generation group of consumers. When it comes to user-generated content (UGC) it is difficult to organize a marketing campaign and design a good product placement and...

/ March 24, 2017

Finding Your Niche In a Crowded Market

Entering a new market becomes a bigger challenge for businesses with each passing day. You have to deal with heavily bankrolled competitors, saturated markets, lack of experience and a sceptical customer base. But all these challenges become manageable once you...

/ March 21, 2017

How to Improve Company Culture in 10 Easy Steps

According to a recent survey, people are much more likely to leave a bad manager than a bad company. Sure, there are some people in life that are simply unbearable, but at times this will not be the root of...

/ March 17, 2017

How will Brexit Impact UK’s eCommerce Business

More than 14% of all B2C purchases in the United Kingdom are conducted online. This makes U.K. one of the largest eCommerce markets in the world. Although this country has a much smaller population than Germany or France, some of...

/ March 15, 2017

Is Training on Demand Your Ticket to Business Growth?

Companies perform well when their people achieve high levels of innovation, productivity, and efficiency. Businesses spend billions of dollars yearly to attract, train, develop and retain top talent, and the shift is underway to training on demand, particularly using online...

/ March 13, 2017

How your Small Business Can Generate Consistent HQ Organic Traffic

Organic traffic — this is most likely one of those difficult tasks that you are still trying to figure out. It is no doubt, still, the top metric for measuring the success of all your company’s online marketing activities. It...

/ March 1, 2017