It can be disheartening to start a new blog in the overcrowded blogging landscape of 2018. And guess what – it will be even more crowded in 2019. And in 2020. And so on. Then, how can you stand out, how can you be read and heard beyond your keyboard? All the more when your focus of interest is a very saturated niche?
First of all, keep in mind that every niche is somehow saturated – even when writing about aliens infiltering Earth’s population and controlling them. Since forever, it has always seemed to entrepreneurs and self-starters that their super great idea was – oh no! – already existing out there. Whichever business you choose to throw yourself into, there will always be competitors – already in place, or coming after you quickly. But it is not hopeless, and with some hard work you can still get a share of the pie.
You will find hereafter some tips to set up your plan of attack if you arrive late in the content marketing game, and help you breach through.
4 Tips To Help You Leverage Your Content In A Saturated Niche
1 – Original content is the key
This will sound as an obvious, “duh-uh” tip, but we still need to make it clear: duplicated content will not work. It doesn’t have to be stolen content from someone else’s blog, it can be your own content already published. It will harm you both from an SEO and an audience perspective: search engines dislike copy-paste as much as your readers.
If you want to keep your audience coming back, you have to create really amazing content! The purpose of your blog is that once your name and brand is settled, people will naturally turn to you to find the answers to their questions. It can be written directly from your experience, lessons learned and mistakes, as it can be curated content answering a problem, providing a lot of information from the best sources. That also means that your articles will need to be longer than the three-to-five hundred average words length, and that you will thus need to involve more time in the research and writing.
2- Know your audience in order to target it well
This is a tip that can be shared for most of the marketing and sales activities: know who you are talking to, how they behave when they visit your website, where they live, what they like, etc. Web analytics are the best tool to learn all of this, and by choosing the right marketing KPIs you can track what will help you grow. Indeed, there are specific metrics you can find in your Google Analytics data that will help you analyze your audience’s behavior. From the average time they spend for each visit, to the number of pages they see when they come, to the type of content they like and engage the most with, you have a wealth of insights to understand which part of your work echoes the most. Knowing that, you will be able to reproduce the best practices and focus your efforts on the right tasks.
To succeed in the matter, however, you really need to implement these KPIs and rigorously track them over time, to learn from their evolution and spot the trends, patterns, or anomalies. And understand who is visiting you and how.
3 – Niche down… or go big
Some blogging experts advise to go even deeper in your specialty and niche down. That means that you’ll need to pick a narrower topic where you are more likely to succeed in a smaller range of topics, by targeting an even more specific audience. For instance, as an art & crafts’ blogger, you might want to focus on specific crafts for kids; as a cosmetic/beauty blogger, you may want to focus on only-natural or self-made products. To help you out finding always new topics ideas to blog about, you can use a research tool – there are a lot of blog ideas generators out there.
Otherwise, you might want to actually go big, and create ten times what your competitors create, and of a higher quality of course. Get ready to sweat and not to count your hours anymore – that is one way to breach the niche and make your name that requires a lot of dedication.
Another way, when going big, could also be to combine two niches: for instance, as a travel blogger, you might want to be a travel-cooking blogger, or a travel-fitness blogger. As a gardening blogger, you might to go for gardening and indoor/outdoor décor – and so on. There are a lot of creative combination that people would love to read – no one has only one unique passion or hobby – and it would also broaden your writing scope. Be careful, however, not to be too broad, otherwise you will write about everything and anything, and the quality won’t follow, as you will only hover the topic. There are enough overviews of the topic out there, and you want to write specific niche-content.
4 – Create link-worthy content
You saw it coming – and of course, it is easier to say than to do! However, everyone here has at least once in his life shared content in whichever form – video, photo, infographic, plain article – because of the important and worthy content, but also because of the style.
Easy to digest infographics help in conveying a message especially when it is loaded with data; short tutorial videos are much more engaging and understandable than a list of actions written in plain text; etc. There are a lot of material possibilities to exploit and engage your audience in different ways, so as to trigger different responses for different content.
On a more content-focus aspect, you should also consider lengthy production in the form of long-form guides or handbooks to download for free and that will cover an entire area. According to many studies, long content ranks better and naturally earns more backlinks. Once you have done it, you should be ready to promote it heavily across all platforms and start link-building email campaigns.
Another way is also to use controversy to your advantage. Marvel vs. DC, Android vs. iOS, cereals before vs. after the milk (really, some people do that?), Mozilla vs. Chrome, putting on the socks before vs. after the trousers… there are a lot of controversial topics, and people are naturally attracted to them because it questions their beliefs (yes, especially the cereal and milk one) and stances on various matters. So there you go: find a controversial topic that you will never, by any means, falsely create for the sake of controversy – it will be hard for you to back up your position. Besides, it will very likely be seen as clickbait, and no one likes clickbait. You will provoke the opposite reaction you initially wanted, and turn your potential readers away.
Keep It Up
It’s hard to build a successful blog, all the more when the niche is saturated. It is however not impossible, and many small players have rightfully earned their name in many industries thanks to a lot of hard work and smart moves. These 4 tips can help you kick-start the blog of your dream and earn the traffic you deserve!
About the Author:
Content Manager at datapine
Mona is a passionate writer about data analytics and innovative SEO and marketing techniques. She is working as an online marketer in the bustling startup landscape of Berlin, Germany.