Software as a service (SAAS) is a business model many companies are becoming increasingly fond of. Particularly when trying to navigate the post Covid-19 era, the ability to provide software to consumers with minimal costs and maximum flexibility is more appealing than ever before.

If you want to learn more about SAAS or improve your lead generation techniques, you need access to the most insightful information online. This article includes five of the most powerful SAAS blogs that you can browse right now, without doing the research yourself.

All That SAAS

All That SaaS is a blog designed to provide its readers with the best SAAS products, startups, and services online. The blog is run by SAAS expert Dan Decker, but the team behind the magic is made up of IT enthusiasts and business professionals who each pull together their knowledge and insights.

As such, the blog offers crucial insights and stories from SAAS founders, along with relevant topics for SAAS businesses — from improving your CRO to project management best-practice and stand-out email marketing software. Each section is well-thought out to ensure readers are up-to-date with the latest market trends and are able to make informed decisions.

To “create the world’s first complete SAAS blog” is the vision for All that SAAS, and with a wealth of interviews, product analysis, and tips available, there’s no argument regarding their success.

From the best sales enablement platforms to downloadable guides on outsourcing your IT service in a way that won’t be nightmare. this blog has plenty going for it. It’s a great starting point if you’re new to the industry and an excellent boost if you’re lacking a bit of insight.

For Entrepreneurs

While For Entrepreneurs is a blog all about sales and marketing, startups, and business models, there is an entire section dedicated to all things SAAS. As mentioned above, it isn’t surprising so many marketers are focusing on SAAS considering the state of the post-Covid-19 era.

Entrepreneur and Founder David Skok writes about a multitude of different topics, including optimising the SAAS funnel from top to bottom, mastering ads with for you SAAS with platforms like Facebook, Instagram and Tiktok. And managing customer success to reduce churn for your SAAS business.

There is also a comment or Q+A section at the end of each article, some of which include around 50+ comments. Here you can find advice and recommendations from David Skok, as well as frequently asked questions from other marketers.

As well as ranking on the Forbes list of 100 best websites, this blog discusses private SAAS survey results year on year, helping it to stand out as one of the most insightful sites. Impressively, 2020 marked the eighth year running of the survey.

Saastr

Boasting a tonne of accolades, Saastr is known as “the world’s largest community of SAAS executives, founders, and entrepreneurs”. Founder Jason Lemkin has also been named by Business Insider as one of the 32 Most Powerful People in Business Technology.

The Saastr blog itself includes information on customer success, international events, startup funding, and more, each one well-articulated and fueled with research. There aren’t just standard blog posts either – you can find interesting videos, free audiobooks, ebooks, and podcasts.

If you’re someone who doesn’t use Quora, you’ll find the Saastr Q+A section particularly useful. It includes answers to valuable SAAS-related questions that you may also have in mind, allowing you to grow as a startup or just avoid certain challenges.

Users can also find dropdown tabs focusing on companies at different stages of the cycle, allowing them to read ultra-targeted SAAS content.

SAAS Metrics

SAAS Metrics is a blog that focuses on SAAS financials and metrics, SAAS operations, and alternative SAAS services. Each article is assigned certain tags such as best CRM software, saas CRM apps, saas CRM solutions, etc so that readers can quickly discover the content that suits their needs.

One of the most interesting elements of SAAS Metrics is the Networking Terminology and Networking Glossary section on the blog, which makes it easier and more straightforward for new marketers to navigate the SAAS market.

It’s also evident that the blogs are well-researched and written in a way that can be easily consumed, especially considering most readers may potentially be quite new to the industry. As such, the blog offers key information and resources that can help startups and newcomers make strategic decisions.

SAAS Genius

Helping users find the right SAAS software, SAAS Genius is a blog that offers multiple software reviews as well as tips and trends in the SAAS industry. The site is run by Entrepreneur and Growth Hacker Tom Gorski who has an impressive 12 years of experience in online marketing.

Better yet, the blog is said to have been featured by reputable publications such as Forbes, Computer World, CIO, PC World, and Bloomberg business, adding to the credibility of the content.

One of the best things about SAAS Genius is that the majority of blog posts are data-driven, which not only adds to the context of the articles but in some cases, shows new marketers just how much the SAAS market is evolving.

The blog also seems to be updated on a regular basis, so if you want to read the hot topics or trending posts and potentially gain a competitive edge, you can do so on the right-hand side of the site. Likewise, popular posts you may also be interested in can be found at the bottom of each article.

Tap into the rapidly growing SAAS industry

If you’ve looked online or browsed some of the articles we’ve mentioned, you’ll know that the SAAS market is huge. In 2018, Gartner predicted that 80% of historical vendors would “offer subscription-based business models, regardless of where the software resides” by 2020 – they weren’t wrong.

Two years later, hundreds of SAAS company blogs are available online offering valuable tips and knowledge regarding latest SAAS trends and reviews to help SAAS companies get ahead of the competition.

If you keep an eye on our five key examples, you’ll have access to brand new insights as soon as they’re published and be able to use your knowledge to benefit from the continuing growth of the SAAS industry.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.