Are you stuck in hitting a high mark of viewers and subscribers for your YouTube channel? Because at the end of the day, having a fantastic audience is all that matters for your success in this industry.
Well, if you have already created your YouTube brand and are not getting enough popularity. You might be missing out on something. In this blog post, we are disclosing five surefire ways to grow your youtube channel. Let’s dive straight into it.
1. Using SEO to make your content searchable
Search engine optimization (SEO) is a way to increase traffic to your YouTube channel by using targeted keywords that the algorithm is going to the source, identify, and connect users to your content. If you want to benefit from SEO, then make sure you have used understandable search terms that people usually use and YouTube’s algorithm is going to understand.
If you want to get started, you will use Google Trends for Search or Keyword Planner, which you are going to find on the Google Ads network. There are many companies offering support for keyword research by looking at actual search data. You need to choose a few keywords (phrases actually) matching your expertise and have low competition but high traffic. This is not always going to be possible, but this is where experience is going to come in.
Once you have the keywords, have a look at other ranking videos for the term and see whether the keyword aligns with the searcher’s intent (the subject of that keyword). This is also a good time to check out your competition. If that keyword is not a good fit, look for another keyword.
If you want to maximize viewership, start by identifying the optimal keywords for your content before you start creating your video. You will then create content around the term and naturally insert the keyword in the video.
The next step is optimizing your description and title and grabbing the attention of the viewer using the intro. This is important because 20% of users leave videos in the first ten seconds. The most successful videos are less than 5 minutes in length.
Your video should be short, engaging, and to the point.
2. Using branding to create awareness
Professional branding is an important part on all platforms, and this includes YouTube, because it provides viewers with recognizable visuals, increases brand awareness, and it is going to show your viewers that you are serious about the content on your channel.
Branding is good for your channel because it makes it visually appealing and your audience can instantly recognize it. it is also going to differentiate you from your competitors. If you have a blog already, then you have a feel and look that you can transfer to the channel. When you do this, you are going to create brand connections on the different platforms.
If your brand has a logo, use it on your YouTube channel. Make sure it is compatible and up-to-date. Check out YouTube logo examples and see whether the one you have can work for your YouTube channel. For independent bloggers, a headshot can work well too. The branding can also be used in adding links to the site and social media accounts by adding links in banner images. If you are talking about a given product on the video, you can use self-branded overlays. This is good because it retains viewers while watching your video.
3. Nailing it with thumbnails
Thumbnails are important for branding because you can use them to capture the interest of your viewers when they browse YouTube. It will also make the content more appealing to advertisers.
Thumbnails are like mini billboards because they let viewers know what the video is about and it is going to help them decide whether to click on the video or not. When you design thumbnails and titles properly, your channel is going to be recognizable and you can attract more fans to the channel.
It is important to choose a good thumbnail for your video because it is going to have a big impact. Use high-quality images and short catch descriptions (tag lines) so that the viewers can know what your video is about. You need a title and thumbnail that is going to make the viewer want to know what happens, which encourages them to click and watch your video.
When you are done uploading a video, you can choose whether to use a custom thumbnail or choose three options that are going to be generated for you by YouTube.
Below are some more tips that are going to help you with a custom thumbnail;
- Including the title in the thumbnail
- Using high-quality images
- Using standard video sizes only: 1280×720 or 1920×1080
- Using the following images: JPG, PNG, BMP, GIF, or TIF
- Using 16:9 aspect ratio
- Keeping a consistent branding in all the thumbnails
- Making your thumbnails visually appealing and direct
4. Including a Call to Action and increasing engagement
A call-to-action button is important because it encourages viewers to do a given action, like buying a product, clicking through to your website, or joining an email list. On YouTube, they are good for increasing subscribers and user engagement.
CTA can sometimes be off-putting because humans hate it when they are told to do something. You have to use them well by making sure they act as a natural progression. Make them concise and clear. If possible, use humor in your CTA’s because you don’t want it to look like a sales pitch. Putting time and effort into your CTA is going to be worth it because you will end up with the right one.
5. Engaging your YouTube community
Many people don’t see YouTube as a social media platform. But this platform has more than 2 billion monthly users, and most of them are engaging with content on the platform through likes and comments. Just like the other social media platforms, engaging with users is good for your growth because they will view your channel. Views and engagement are positive signs. You can buy YouTube subs and increase your engagement, organic growth will soon follow.
It is important to engage with your YouTube community to help you with your efforts because subscribers see you taking part in the community. You get the chance of establishing a deeper connection with the audience. This doesn’t take a lot of time, just spare a couple of seconds to ‘like’ comments.