Content is King! Regardless of today’s various promotion tactics, content is still the go-to choice when marketers want to advertise their products. This is the reason why content marketing will never go wrong.

In contrast, content marketing will evolve by adapting to what the audience wants in the coming years. As long as there’s a market and product, content marketing can be a great tool to introduce them to customers.

More importantly, content marketing can be applied on many platforms and combined with other campaigns, like TikTok marketing and video marketing. That’s why business owners always use this form of marketing strategy when promoting their products and services. Content marketing is flexible to apply and easy to recreate.

To give you an idea of what to expect in the next few years, here are seven content marketing trends that will shape 2023:

1. Increased Focus on Storytelling

As people become more and more story-driven, content that tells a story will have a greater impact. Good storytelling can sell more than highly-produced content. This implies that the essence of your story determines how people will react to your marketing promotion.

Many only focus on selling, forgetting that they need to appeal to customers: a human. Nothing beats the importance of a touching story as it is the most effective way to build an emotional connection with people. This is why we can expect an increased focus on storytelling in content marketing for 2023.

2. Greater Personalization

In a world where people are bombarded with generic content, personalized content will stand out. Personalized content is not a new concept, but it will become more common in the coming years as businesses strive to better connect with their customers.

An example of personalized content is an email that uses the recipient’s name in the subject line or body of the email. This small change can make a big difference as it makes the email feel more like a one-on-one conversation, rather than a mass email campaign.

3. Increased Visual Content

In a world where people are bombarded with text, visual content will stand out. This is why we can expect to see more visual content in 2023. Marketers should take advantage of this trend by using visuals to tell their stories and connect with their audience.

Moreover, with the popularity of platforms like YouTube and Instagram Stories, it’s no surprise that visual content like videos will continue to be popular in 2023. It is estimated that by Cisco, 82% of all internet traffic will be from videos in the next year. That’s why marketers should make sure to include a video content target in their 2023 strategies.

4. More Interactive Content

As people get tired of traditional forms of content, interactive content will become more popular. Interactive content is a great way to engage your audience and get them involved in your story. Some examples of interactive content include quizzes, polls, contests, and calculators.

This type of content allows people to actively participate and engage with the material, making it more enjoyable and memorable. We can expect to see more interactive content in 2023.

5. Heavy Use of AI and Automation

With the advancement of technology, AI and automation will play a bigger role in content marketing. These tools can help marketers create better content faster and at a lower cost. Tools like AI writing assistance and AI image generator are often used to provide high-turnaround content that businesses need for their platforms.

However, depending solely on AI and Automation isn’t a great idea because humans are still the best at creating and curating content. The key is to find a balance between using AI tools and human input to create the best content for your audience.

6. More Collaborative Content

As people become more connected, collaborative content will become more popular. This type of content is created by multiple authors and can take many different forms. For example, a blog post that includes input from multiple authors would be considered collaborative content.

Or, Instagram Live from two social media influencers is another well-known collaboration among younger audiences. This type of content is beneficial because it allows businesses to tap into different networks and reach a wider audience.

7. Greater Use of User-Generated Content

User-generated content is content created by users on social media platforms like Instagram and YouTube. Basically all social media platforms need a strategy based on social media marketing for better efficiency in the growth of the business or the platform that you are trying to build. This type of content is often more relatable and trustworthy because it’s coming from an unbiased source. That’s why many people rely on user-generated content when they are learning about new products. 

For example, product review by users is one of the most popular types of content on YouTube. Videos with user-generated product reviews are three times more likely to be watched until the end than other types of videos.


Content marketing trends will continue to change and evolve over time. However, by keeping up with the latest trends, you can ensure that your content marketing strategy is always on point.

Which of these content marketing trends will you be using for your 2023 strategy? Let us know in the comments below!


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email/Gravatar: [email protected] LinkedIn: Andre Oentoro

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Elaine Bennett
Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.