Having a solid video presence nowadays is crucial. It can be an incredibly effective form of content marketing and 73% of B2B marketers say that video marketing has a positive effect on ROI. Furthermore, among a raft of other significant user metrics, it is estimate that almost 50% of mobile internet traffic is now derived from video consumption.

Stuck on where to get started? Currently using video as part of your content marketing strategy but want to take your video game to the next level?

Here are 7 great tools you can make the most of for your video marketing.

Stop Motion

This amazing tool called Stop Motion is intuitive one and aids you in creating impressive videos with its stop-motion methodology. The app is available for the iOS and has a myriad of nice in-app purchases like sound effects, image import or the green screen.


This is by far the easiest video editor around; it allows you to generate a great video in 3 easy processes: you just add your pictures and videos, then customize your video with music, also style and then the other features, embed it on your site, and you’re done! You now have yourself a really stunning video in just a matter of minutes!


Not only very easy to use, but so much fun too! You can place your own logos and also graphics within your video to add additional visual appeal. Also available in a lite edition too, its limited features enable you to generate videos of up to 45 seconds –for free.


This is another good free tool to create animated videos and presentations and you can embed the finished product on your site and use the share functionality to spread via social media. The best thing about this tool is that you can generate your very own template from scratch.  


Got some nice images lying around? Use Flipagram to combine them into a stunning video. It is so easy to use this and perfect for uploading your videos on Instagram or Facebook. Flipagram is available on all operating systems and has already garnered a loyal following from users from around the world.

YouTube Editor

As you’d expect with anything video-related, YouTube has a strong editing system and this is an incredibly easy-to-use tool that is free to use and best of all, completely integrated with YouTube. You can add annotations as well as transcripts in your videos in order to make them really SEO friendly.


This is a fantastic option if you are looking to produce a high quality animated video without paying hundreds for a professional to do it for you. The program allows you to create those “can-look-away” style of doodle drawing videos that you see everywhere nowadays. This tool allows you to capture the attention of your audience and convey your message crystal clear.

What about video cameras?

Of course, some of these option require you to have video footage in order to put video content together. So if you do not have a video camera, what are your options? Firstly, if you do not have a budget for purchasing a brand new video camera, just start by using the camera on your smart phone. In many cases, the quality of smart phone video is perfectly fine for most video production. Anything is better than nothing!

If you do have some funds available, we can recommend the following options:

The best option for if you have under $300 is the Canon VIXIA HF R500. It comes highly recommended by online reviewers and can produce quality video footage. If you have a little extra wiggle room in the budget, go for the best value-for-money option which is the Canon EOS Rebel T5i.

Summing Up

Video is only going to get more prevalent online. Your options right now, if you are not using video as part of your content marketing strategy, are to either turn a blind eye and do nothing, or embrace video and get started on producing some videos using the tools above. Go for it!

This is a guest post from Greg Nunan. Greg Nunan is an online entrepreneur, website investor and digital marketing expert from Australia. Greg blogs about online business and entrepreneurship at IMFlare.com and provides online marketing consulting at Winning Edge Digital.

Posted by Nate M. Vickery

Nate M. Vickery is a business consultant from Sydney, Australia. He has a degree in marketing and almost a decade of experience in company management through latest technology trends. Nate is the editor-in-chief at bizzmarkblog.com.