Source: Freepik

Blockchain is the new financial technology. The sheer number of people learning blockchain technology is undoubtedly higher year by year. And recently, more people are starting to become aware of the impact, as seen in the huge enthusiasm for blockchain webinars.

Now that most people have become familiar with blockchain technology, startups can take this opportunity to promote the product effectively. However, the huge demand means more supplies. The more people are interested in using blockchain technology, and the more startups are competing to gain customers.

That being said, you’ll compete with other blockchain startups in order to attract the target market’s attention, garner public trust, and generate customers. It will be quite tough competition because people have more options to choose what fits their needs.

Why Should You Use Blockchain Marketing Tools?

Marketing is the heart of every product or service promotion. It is the first thing that you need to do. So, you have to make sure that your product is ready for the market before launching a marketing campaign.

When starting a campaign, however, you’ll need marketing tools to help you deliver the message faster. The right marketing tool allows you to connect with hundreds, if not thousands, of potential buyers and urge them to learn about your brands.

There are many marketing strategies you can include in online campaigns. Gamification is one of the most effective ones today because it encourages people to participate in your campaign more effortlessly. For example, use blockchain games to introduce your products to potential customers and show them what they can benefit from choosing your brand.

This is why using the right blockchain marketing tool can help you curate and produce content that fits your target audience.

8 Popular Digital Marketing Tools for Blockchain Startups

You’ll need to use the most effective digital marketing tools for blockchain startups in order to make an impact on the market. These digital marketing tools can help you create awareness of your product and drive traffic to your website. You’ll also be able to build a solid reputation by providing valuable content that addresses common concerns and questions about your product or service.

1. Steemit

Steemit is a blockchain social media and blogging site where you can earn rewards for posting, commenting, curating content, and voting on content. You can earn Steem Power, Steem Dollars, or other cryptocurrencies. It’s another good place to promote your blockchain-powered startup and learn about new technologies in the industry.

2. Bitcointalk

Bitcointalk is the go-to place for blockchain startups to announce their projects and discuss them with the community. You can also get valuable feedback from the community and make changes to your project as needed before launching it on the market.

3. Indorse

Indorse is a blockchain software development company that offers a blockchain-based platform for validating individuals have the skills they claim to have. This platform uses a decentralized network of nodes to verify skill claims.

That means that your skills are verified by the community, not by a single entity. It’s also a great tool for interacting with other blockchain startups and leaders in the industry so you can learn from their experience and build a network of contacts.

4. Steepshot

Steepshot is a blockchain-powered photo-sharing platform that you can use to post pictures of your team or your product. It’s a great tool for promoting your blockchain startups on social media. This platform allows you to earn coins whenever people view or like your posts.

5. Presearch

Presearch is a decentralized platform built on the blockchain, ensuring your data is safe while you earn cryptocurrency for your contributions. This search engine platform helps you discover blockchain-related content and find people interested in learning about blockchain technology as well as new projects that are being launched on the market. You can also visit this search engine to learn more about blockchain and cryptocurrency.

6. Coindesk

Coindesk is a website that allows you to stay up-to-date with the latest trends in the industry so you can make informed decisions when developing your product or service. You can also use this platform to learn more about specific coins and their development team to build a good relationship with them and find potential partners for your project.

7. DTube

DTube is a decentralized video-sharing platform operating on blockchain technology. This platform is resistant to censorship, which means that you can share any type of content without worrying about your account being deleted. Plus, with an easy-to-use online video editor, you don’t even need to outsource or use expensive video-editing software to create engaging video content.

8. Hackernoon

Hackernoon is a blog platform where you can publish articles related to blockchain technology as well as for cryptocurrencies and their development team. You can also use this platform to connect with like-minded individuals interested in learning more about the industry and promoting their blockchain products on social media platforms such as Facebook and Twitter.

Final Thoughts

Digital marketing tools are essential for any business, especially for blockchain startups. Each of the digital marketing tools listed above has its own strengths and can be used to reach different objectives. However, no single tool is guaranteed to work for every blockchain startup. It’s important to experiment with a few and find what works best for you.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: [email protected] LinkedIn:

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.