Digital marketing has become a necessity of today. Irrespective of your business or industry’s size, digital marketing is the best way to grow and develop. Customers are the backbone of any business as they are vital for increasing revenue and generating better sales. A marketer seeks effective digital marketing strategies that offer value to customers to stay ahead of the competition. 

With better techniques, you have a chance to communicate with global customers through content and other mediums. Having access to several digital marketing strategies and choosing the best can be quite challenging. Therefore, choosing an effective method that will add value to customers is necessary.

When it comes to branding strategies, you can’t go wrong here. Newer methods and techniques get announced from time to time to benefit businesses so optimizing them according to your niche and work structure is what you need to focus on. Here are nine effective digital marketing strategies to use for customer attraction and engagement.


Blogging is not about writing whatever you feel but about maintaining an updated diary that offers valuable information. If you take the approach with a target audience, then your business blog will remain hidden. To make this strategy successful, build your blog around the information demanded by the readers. Keep the technicalities of SEO in mind and have your blog designed around targeted keywords and search intent. 

You can make the plan more successful by offering your service or product as a solution in your content. Explain the problem and recommend suitable solutions to counter those issues. The best part is that blogging with an SEO approach works for every industry. Focus on addressing real-world problems on your blog. Research your target audience and their search intent, then optimize the content according to those keywords. If done right, this approach can bring you consistent, organic traffic every month. 

Website search engine optimization

Search Engine Optimization is the new face of marketing and the one most preferred by customers. It is about earning a high ranking on the search engine result pages (SERP) and improving your digital presence in the target market. SEO processes include performing a website audit and creating everything according to customer preferences, including the design, color, layout, landing pages, content, etc. Another aspect of SEO is promoting your content as a solution for customer needs. 

Customers prefer only the top results, and if you rank higher, you are likely to have more clicks. Having better site speed and mobile optimization is also a part of SEO to bring yourself closer to your potential customers. Remember that SEO consists of two parts: on-page and off-page, and both have their importance. 

On-page SEO is about making changes in website appearance and content according to keywords. Off-page SEO is about gaining inbound links as an endorsement from highly authoritative websites. Your chances of potential customers increase with the quality of SEO you perform. 

Understanding buyer personas

A digital marketing strategy is incomplete without having a clear understanding of the target audience. The questions of who buys and what products are the fundamental aspects of promoting through digital means. To create relevancy, in-depth exploration of various demographics gives you an understanding of their demands and expectations. At the same time, you also get an idea about their concerns regarding social, cultural, and political aspects. 

Creating buyer personas based on all these factors and a combination of technology, authenticity, and simple messaging gives an effective strategy. By creating a robust profile, you can define the channels that fit the target audience’s preferences. You become culturally aware while implementing your plan and addressing the same issues for which they seek solutions. Your understanding of the demographics also helps you collaborate with local influencers that can further fuel your cause. Focusing on an action-oriented user experience rather than the product gives better value to your customers. With the persona at hand, you know the pain points of your audience and use that to your advantage. 

Content marketing

The word ‘content’ refers to anything that provides a user with information relevant to their search and intent. In terms of business, content marketing is about reaching and engaging the customer through useful and relevant content. Your content includes articles, blog posts, infographics, audio/video logs, and others. 

The core of content marketing is giving your customers what they seek and offering them the solution through your product. By far, content marketing is the most effective means to provide value to customers and create a lasting relationship with them. No matter the format you choose, relevancy and the right information are critical to an effective content strategy. You have to create informational content that tempts users to share it with others.

Define convertible calls-to-action (CTA)

When it comes to lead generation, CTA, or Call-To-Action, is an effective mechanism. However, most marketers often neglect this vital source of value addition. Understand that CTAs are essential for increasing sales in the digital world. You need to select phrases in your content that entice readers to consider the suggestions proposed. Besides writing them in a way that encourages action, CTAs should also be attractive and highlighted. Commonly striking colors make the phrases attractive; the critical point here is to make them stand out in your content. Engaging CTAs generate higher clicks and, in turn, better sales. 

Create a brand community

Creating a brand community is another strategy to add value for customers. Your customers feel valued and essential by engaging with other people of the same interests. They share their views and opinions about the issues that give you a better idea about their demands and preferences. It is essential to give your brand a voice and stick to the focus. Creating communities using social media and other forums inspires customers to engage. You can share special promotions, offers, and collaborate with market experts to share their views. In this way, you can build long-lasting relationships. 

Video marketing

There is no doubt that visuals attract better than written content. Videos are no longer a piece of marketing strategy; they have become essential for outreaching and engagement. Especially in social media campaigns, video marketing is dominant over other methods. Research shows that four out of the top six channels where customers watch videos are social platforms. 

If you do not create videos for your marketing campaigns, you will miss out on a huge chunk of potential sales. However, that does not mean you cannot integrate them into your current campaigns. The beauty of videos is that they can be incorporated anywhere and anytime without too much effort. Customers feel a direct engagement with the brand through visual aspects and informative videos. 

Focus on mobile users

According to world statistics, more than 4.78 billion people use smartphones to stay online, and 40% use them for shopping. It gives marketers a vast potential to create value-added campaigns for customers. Whether they seek reviews of video games, check business listings or search tips for skiing, they generally use mobile. Optimizing your website speed for mobile and creating adjustable CTAs offers convenience to customers. 

Email marketing

Email marketing is the most direct and personalized manner of engaging with customers and creating value. Using the information from buyer personas, you can send customized emails to customers and attract their attention. Send them a newsletter each time you publish a post or notify them of any promotion coming soon. You have spent countless hours building your brand and have thousands of subscribers who want to hear from you. Engage and make them feel valued with emails directly addressed to them. 

Final word

While you have plenty of ways to entice customers, these strategies are the most efficient. The goal of any digital marketing strategy is to remain focused on the purpose of your brand. Focus on the benefits that your brand possesses and target the audience accordingly. These strategies will help you create value among your customers and make them feel like an essential part of your brand. 

Posted by Outside Contributor

From time to time, we are glad to feature outside authors who contribute to BizzMarkBlog with their insights and experience. This is one of those features.