All posts by Alex Williams

Alex Williams, born and raised in beautiful Sydney. I am a journalism graduate, and a rookie blogger trying to find my luck. Writing about business and lifestyle is the perfect opportunity to present myself to a wider audience and get the chance to showcase my expertise and receive recognition.

4 Ways Marketing Brings Success to Your Business

Every business starts out with an idea, but without good marketing, you can't expect success to come knocking on your door. Let's be honest, in order to truly capture the attention of a target audience, a business must strive to...

/ April 10, 2017

How did Hipsters Become a Brand?

It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...

/ October 25, 2016
thats-our-name

Do You Know Who Are Brand Ambassadors?

It has never been easier to promote your brand than it is today. The internet is the world of possibilities, but it is sometimes hard for people online to know what is real and what just another digital hoax is....

/ July 19, 2016
managers

Building Trust between Managers and Employees

Although most people emphasize the importance of trust between companies and their customers, there is another very important relationship that also has a strong impact on company’s business. Employees are company’s most valuable asset and building trust between them is...

/ May 9, 2016

Panama Papers Leak: Summary

Compared to Panama Papers, famous leaks such as the 2010’s WikiLeaks (1.7 GB), 2015’s HSBC files (3.3 GB) and even the massive Offshore Secrets leak from 2013 (260 GB) look microscopic. The leak from Mossack Fonseca, one of the biggest law...

/ May 5, 2016