Product Type, End-User, and Region Are Studied

Based on end-user, the industry is branched into male and female.

In terms of region, the industry is classified into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. 

The global electric toothbrush Industry size was USD 2.97 billion in 2020. Toothbrush Market Size, Share & COVID-19 Impact Analysis, By Product Type (Manual and Electric Toothbrush), Bristles (Soft, Medium, and Firm), Application (Adults and Children), and Regional Forecast, 2020-2027.

Procurements Instigated by Vital Companies to Endorse Industry Growth

The dominating players in the industry incessantly root for operative strategies to boost their brand value as well as endorse the global Industry growth of the product. Additionally, the demand for personal care items among people increased even before the lockdown period in many countries across the globe. The main reason behind this was to prevent coronavirus infection. However, the toothbrush industry showcased a slight decline in its growth during the lockdown period due to the consequences of the shutting-down of convenience stores and other shops for infection control purposes across the globe.

List of Key Players Covered in the Research

The Procter & Gamble Company (Ohio, U.S.), Koninklijke Philips N.V. (Colorado, U.S.), DenMat Holdings, LLC (California, U.S.), Shenzhen Risun Technology Co. Ltd., (Shenzhen, China), Foreo (Stockholm, Sweden) & Other.

Europe is projected to display a substantial growth due to the existence of a huge number of geriatric populations who are susceptible to numerous sorts of tooth ailments. This has created a necessity for the product.

North America is holding the leading electric toothbrush Industry share, with a size of USD 1.04 billion in 2020. The surging growth of personal consumption spending among people of this region is projected to have a noticeable influence in elevating the sales for the product.

Nowadays, companies are introducing various innovative oral care items to provide effective oral hygiene solutions to people. This is likely to attract consumers towards purchasing such products which would drive the market growth. For instance, in July 2018, Koninklijke Philips N.V., a Netherland-based consumer goods company launched ‘Sonicare Protective Clean a newer, technologically advanced line of electric toothbrushes that consists of unique pressure sensors. It would help users in reducing the need to apply more pressure on their teeth while brushing. Additionally, companies are focusing on the development of Bluetooth & Wi-Fi-enabled oral care items to provide smart mouth cleaning solutions to users.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.