Domain metrics gives you insight into how your pages or your competitor’s’ pages are running. With metrics like server details, Alexa rank, Google page speed, and more, you get a valuable understanding of where you should spend time on improvement.

Tracking metrics is important for SEO, social media, and branding. The cornerstone of an excellent SEO strategy is an optimally running website. With insight into your page speeds, Google rank, and backlink information, you can correctly optimize and tweak as needed to meet your goals.

All of these things help promote your brand. Brand awareness is critical to beating your competitors, and if you know what your metrics tell you, you can improve SEO strategies, social media campaigns, website performance and more to increase your rank and awareness on search engines.

Server Details

Server details return the IP address of the server hosting the URL, along with its C-class and the country and region in which it is hosted. Knowing server details can help you troubleshoot any issues you may have with redirects, servers that go down, or negative IP addresses.

An IP address is a unique number assigned to your computer that identifies who you are. It addresses, delivers, and routes your online requests. It connects you to the internet and helps you network online.

If the first three numbers of two IP addresses are identical, it means they are part of the same C-block. This means that the pages are related and any links between them don’t count as strongly towards page ranks. A bulk C-Class IP checker tool is used to find related IP addresses.

Geographical location plays a huge role in SEO. It is a major ranking factor and overwhelmingly determines which pages get displayed to the user. The results may be small and sometimes difficult to predict because they are based on a number of factors, but knowing the country and region is helpful in determining page rank.

Alexa Rank

An Alexa rank is a ranking based on the traffic a site receives. A lower Alexa rank indicates higher traffic. A site with an Alexa rank of one means it receives the most website traffic from across the globe. Alexa offers tools for competitive analysis, SEO, keywords, marketing, and other things that help improve rank and increase website traffic.

The Alexa rank is important because it can help with competitive intelligence. These ranks are made public, so you get credit for a good ranking website, and you also gain insight into other brands ranks, helping you to determine how to compete.

Google Page Speed

Monitoring your site’s speed, readability, and menu structure are critical to making sure they operate efficiently. Facilitating a smooth user experience and navigation increases your rank and traffic to your site. It is endlessly beneficial for understanding visitors’ browsing habits, offering helpful insights about where they are coming from so you can develop more useful backlinks.

As more people consume data on their mobile devices, optimizing your mobile site or an app is critical for supporting a user experience across all platforms.

As SEO moves toward more personal experiences, maintaining your UX is crucial to increase traffic and conversions. You have to engage your audience. Rises in traffic are not enough to convert or sustain engagement from a loyal audience. Knowing and optimizing your page speed affects all of these factors.

Whois Information

Whois retrieves the ownership details of the domain, along with any contact information for the owner. Whois data shows Google and anyone else who queries the database, whether your domain is a trusted source of information. This means that Whois information is incredibly important to your SEO and your competitive analysis.

Registering your domain with the Whois database lets people know who you are and where you are located. This attaches an identity to the domain, helping to build trust. It is also key in search results because the results are more relevant based on location.

SEMrush Domain Metrics

SEMrush metrics track organic keywords, traffic and cost, as well as the number of keywords the URL advertises for in AdWords. This is a great marketing resource. It gives an analysis of website performance and helps manage SEO, social media, and content marketing. It tracks your content for you and gives a big picture of performance.

These metrics help you identify opportunities to improve brand awareness and react to them in a timely manner. You can manage the backlink usage portion of your SEO strategy, generate ideas for more organic traffic, and use these analytics to increase site traffic.

Moz Metrics

Moz metrics return the domain authority, page authority, and number of external links for the URL entered. It is a comprehensive view of keyword selection and tracking insights. It helps optimize pages by using intelligent site crawls and finding link opportunities.

Metrics like page authority and domain authority help you understand your competition. You learn where they get their links and can use this information to improve your links, increase the effect of your existing links or generate ideas for new ones.


Social Metrics

Social media metrics help you understand how people are interacting with your posts. An integral part of your social media campaign is connecting with your followers and relating to them. By analyzing your social media metrics, you can better understand what resonates with your network of brand advocates.

By measuring your Facebook likes, shares and comments, you can come to know how your fans are engaging with your brand and where you need to make changes. With Facebook emotion buttons like “love” or “haha” or “sad”, you can gain valuable audience insights which can help you tweak your message the right way for your targeted audience.

Choosing not to track metrics is a big mistake. There is no ideal set of metrics you should track for your business, and it may take some experimenting to figure out what works for you and what doesn’t. If you need help on where to start, there are various tools available online to help.

Don’t fall short of the competition in 2018 by forgetting to monitor and track your metrics. It can help improve your SEO strategy, your social media relationship building, and your brand awareness.

About the author:

Sameer Panjwani is the Founder & CEO of, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services. You can follow Sameer at Facebook and Twitter

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