It is really hard to place yourself in the corporate world, especially when it comes to the start-up companies. There are many successful businesses out there and the competition is tough. The road to success is long and hard, and the beginning is the worst. You have no basis, no established connections or supporters, and you need to think of a way to make it on your own. Here we have some tips from start-up experts on how to do your best and climb the corporate ladder.


When you first start a business, you need to be confident and have faith in what you are doing, as the fact it that if you do not believe in your product yourself, nobody will. However, be careful not to take this too seriously as it might eventually lead you to becoming conceited, and start to think that you are the smartest one. But the truth is that you cannot always have the right answers, and you need to be open-minded and accept other people’s advices, especially if they have more experience than you.

Flying High – Falling Hard

What happens to many start-up companies is that they wish to succeed in the shortest amount of time. You should never aim to high, especially in the beginning. Use the funds that you have wisely and do not spend on unnecessary projects if the previous ones have not checked out yet, as you need to earn money to spend money.

Loyalty And Partnership

When there is a problem inside your company between colleagues, it will show on your work. What you need to have is stability: co-workers need to get along as an individual cannot succeed on his own and you have to work together as a group. Another good idea would be to try to find a partner outside the company walls. Someone who is in the same line of business as you, someone you can benefit from, creative and a good businessman who can help you push through.


Before deciding on the final look of your product, you need to study carefully the needs of your customers, and base your work on their requirements. Moreover, do not focus only on one customer and work for them exclusively, as in the beginning you need to spread yourself and look for more potential buyers. Also, always be prepared to necessary adjustments, as the first draft might not be the best one, or the market might change, and you will need to accommodate in accordance to that. Finally, never forget the old, but good one: “customer is always right”.


Do not try to do too much at ones, but concentrate on most essential things and later develop your ideas. The first product you make has to be the most basic, simplest one, and once it launches and you receive positive feedback, then you can start developing more complex ideas. Do not try to do too much – concentrate on most important products, and later develop. Finally, do not get stingy with your finances, but be sure to make high quality product. If you do, the customers will surely notice it, and even though you have spent a little more, it will do you good in the long run, as the golden rule in business is “quality, not quantity”.

Even after you go through all these steps, it does not mean that you will slide your way to the top. Be prepared for the battle, as nothing in business, nor life in general, comes as easily.




Posted by Marcus Jensen

Marcus is an Australian IT support professional with five years of experience behind him. He's running his own business, working with companies that outsource their IT maintenance. He's SF and gaming fan, and has actually seen Star Wars 44 times.