Today, there are more than 100,000 HVAC businesses across the U.S. each in competition for their stake in this $81.1 billion/ year industry. And since over 72 million residential properties in the U.S. have central HVAC units installed, you may be wondering how to make sure your HVAC business stands out in this highly competitive industry?
Make Sure Your Website Is Working For You
There are 8 critical, yet simple elements every HVAC service and HVAC software business website should be following to make sure they are successful when it comes to drawing new customers:
A Relevant Domain Name
If you have chosen a domain name that is registered to another business already, you can create a name that is similar or you can experiment with the words you are using. The most effective and memorable domain names are the types that are easy to remember.
Your Homepage Must Be Easy To Navigate
Visitors to your site should find it easy to quickly scan the Homepage of your website to find any information that they need. It is also important to understand WHAT customers will be looking for. An example of this might be “Emergency or After Hours Service”. Do you provide services for forced air systems or boilers? What areas such as counties, boroughs, or cities, does your business service?
Up To Date Contact Information
Your email, phone number, address, and any links to social media accounts must be current. You should also emphasize the easiest ways for customers to reach out to you! In most cases, customers are looking for businesses that respond the fastest!
A Solid Company Description
People that have never used your services before, want to know WHO you are, WHY you are the best choice over your competition, and WHAT type of services you offer. Keep in mind that prospects are always in search of companies they can trust. This is why it is vital that you explain WHY they can trust YOU!. Remember, you only have 2 seconds online to make the best first impression.
A Lead Form And CTA (Call-To-Action)
Assuming you have already provided key information that customers are interested in (and it was easy for them to find it), your next step should involve telling your visitors what they should do next. For example, the best CTA for HVAC-related lead forms could be “Request A FREE New Installation or Repair Estimate”.
A Reviews Or Testimonial Page
This will allow your potential customers to find out what past customers are saying about what it was like to work with you. However, you should also not be afraid when it comes to showcasing mediocre reviews. When a customer has left a less than pleasant review, make sure you acknowledge them and respond immediately. You should also offer a service to fix things. No company is perfect, while transparency and honesty are more reliable, authentic, and most importantly, trustworthy.
Make sure your HVAC website is constantly updated with unique and fresh content. Search engines rank sites that are updated regularly rather than those that have stagnant content, as they see this as a greater value for people that search for the type of services you offer. This is also where “blogging” often adds significant value to both your business and website.
SEO (Search Engine Optimization)
For prospective clients to locate you while searching online, it’s vital that your GMB (Google My Business) listing and website are correctly optimized. You need to keep in mind that SEO is not one of those set-it-and-forget-it tactics. Search engines constantly evolve, and the factors they use to determine and assess the rank of a site in the Search Engine Results Pages better known as SERPs are constantly changing. You can also add this to all the new and existing competitors that are also always adjusting their SEO tactics, and it becomes clear to see that SEO is an ongoing and critical tactic.