Category: Marketing

Tips for Ethical Business Marketing During COVID-19

The global pandemic presents a challenge for nearly every type of business. Even essential services that are thriving struggle to balance marketing with keeping up with demands. Other industries had to come up with unique ways of reaching customers during...

/ October 5, 2020

Top tricks to increase your SEO rankings on YouTube and Video Marketing 

Here are some tricks to improve your Youtube video SEO.  Include the word "video." Make sure to include the word “video” in both the title and the description. This will make our video publication more suitable and rank better in...

/ August 28, 2020

Top 4 Tips to Use Personalization to Boost AOV and Conversion Rates

There’s nothing new about personalization in the world of digital marketing. It’s been used for years in an attempt to create a stronger, more long-lasting relationship with any brand’s target audience, to skyrocket their interest, and to make sure their...

/ August 25, 2020

How to Upscale Your Business with a Referral Program

Referral marketing is still one of the most explosive forms of marketing. Customers convincing other customers to support your brand is the definition of viral growth. It's the type of growth that brands like Paypal and Airbnb achieved from their...

/ July 27, 2020

Your eCommerce Website Lost Its Speed? Here’s How to Quickly Restore It

A website's speed is one of its crucial technical aspects for several reasons. First and foremost, it is absolutely vital for the overall user experience. People on the internet are not particularly patient, and if they can't get what's on...

/ July 13, 2020
artificial intelligence

How AI is Transforming Digital Marketing

It's no secret that artificial intelligence is bringing about significant changes in the world around us. It's revolutionized our approach to everything from healthcare to traffic management and the way in which we discover and consume entertainment content. And of...

/ July 2, 2020

A Step-by-Step Guide to Creating a Powerful Brand Identity

Since the modern business environment is becoming oversaturated with each passing day, every aspiring business needs to find a way to stand out from that crowd. It’s no longer enough to simply brand your business and hope for the best....

/ June 28, 2020

Show Don’t Tell: How to Make a Persuasive Product Video

Product videos are more than a popular way to market your product. According to recent data, 77% of consumers think businesses who create videos are more interested in building a relationship with their customers. And almost half of all shoppers...

/ June 15, 2020

8 Advantages of Blogging for Digital Marketing

When we talk about Components of Digital Marketing in 2020, the discussion is incomplete without blogging. Every website needs to have a blog, whether it is entertainment-based or a business looking to make their way up in the ever-expanding market. ...

/ May 25, 2020

How is Artificial Intelligence Revolutionizing Digital Marketing Dynamics

Artificial Intelligence and Its Impact on Digital Marketing Artificial intelligence (AI) is ability of machines to act in ways that resembles human intelligence; of course, machines are capable of much higher processing loads per unit of time. This field has exceptional...

/ May 22, 2020