Category: Marketing

artificial intelligence

How AI is Transforming Digital Marketing

It's no secret that artificial intelligence is bringing about significant changes in the world around us. It's revolutionized our approach to everything from healthcare to traffic management and the way in which we discover and consume entertainment content. And of...

/ July 2, 2020

Show Don’t Tell: How to Make a Persuasive Product Video

Product videos are more than a popular way to market your product. According to recent data, 77% of consumers think businesses who create videos are more interested in building a relationship with their customers. And almost half of all shoppers...

/ June 15, 2020

A Step-by-Step Guide to Creating a Powerful Brand Identity

Since the modern business environment is becoming oversaturated with each passing day, every aspiring business needs to find a way to stand out from that crowd. It’s no longer enough to simply brand your business and hope for the best....

/ May 28, 2020

8 Advantages of Blogging for Digital Marketing

When we talk about Components of Digital Marketing in 2020, the discussion is incomplete without blogging. Every website needs to have a blog, whether it is entertainment-based or a business looking to make their way up in the ever-expanding market. ...

/ May 25, 2020

How is Artificial Intelligence Revolutionizing Digital Marketing Dynamics

Artificial Intelligence and Its Impact on Digital Marketing Artificial intelligence (AI) is ability of machines to act in ways that resembles human intelligence; of course, machines are capable of much higher processing loads per unit of time. This field has exceptional...

/ May 22, 2020

How Video Storytelling Makes an Impact in the Social Media World?

2020 was full of surprises, especially for Youtubers who are looking for the latest trends up to date. Videos are simply made for several reasons. No matter if it’s breaking news, sharing your passion, expressing your feelings towards an event,...

/ April 22, 2020

7 Tips to Create Engaging Subjects for Your Emails

You can spend hours crafting the perfect copy for your email, but the real success all boils down to one thing, your subject lines.   Subject lines are the gatekeepers of your emails. They can either invite sales and customer conversions...

/ March 25, 2020

How to Leverage ‘Social Proof’ to Optimize your Conversion Rates in 2020

Social proof has become one of the most effective client acquisition devices both new and established brands can deploy. To back these claims, we have 2 notions that we’d like to address:  Humans are essentially social animals Word-of-mouth never fails...

/ March 5, 2020

Who Is Shopping: How To Keep Track Of Your Customer Base

When you’re running a business, a significant portion of your attention will remain locked on simply making sales. It’s the lifeblood that sustains you, after all. But you shouldn’t stop at just keeping track of how many sales you make...

/ February 24, 2020

Top Strategies to Collect Your First 1,000 Email Subscribers

Email marketing is still alive and healthy. In fact, it continues to grow as new users keep signing up for new email accounts. Everything requires an email address today. Even your phone needs your email to work! Which is why...

/ February 12, 2020