Category: Marketing

7 Tips to Create Engaging Subjects for Your Emails

You can spend hours crafting the perfect copy for your email, but the real success all boils down to one thing, your subject lines.   Subject lines are the gatekeepers of your emails. They can either invite sales and customer conversions...

/ March 25, 2020

How to Leverage ‘Social Proof’ to Optimize your Conversion Rates in 2020

Social proof has become one of the most effective client acquisition devices both new and established brands can deploy. To back these claims, we have 2 notions that we’d like to address:  Humans are essentially social animals Word-of-mouth never fails...

/ March 5, 2020

Who Is Shopping: How To Keep Track Of Your Customer Base

When you’re running a business, a significant portion of your attention will remain locked on simply making sales. It’s the lifeblood that sustains you, after all. But you shouldn’t stop at just keeping track of how many sales you make...

/ February 24, 2020

Top Strategies to Collect Your First 1,000 Email Subscribers

Email marketing is still alive and healthy. In fact, it continues to grow as new users keep signing up for new email accounts. Everything requires an email address today. Even your phone needs your email to work! Which is why...

/ February 12, 2020

Top eight SEO trends for 2020

SEO is harder than it has ever been. Simply put, the barrier for entry for new businesses is getting lower and there are more and more businesses with which to compete. Keeping your finger on the pulse of SEO will...

/ January 31, 2020

How To Increase Engagement With Local Customers

Starting up your own small business might have been your lifelong dream, but it may easily turn into a nightmare if your store is empty, and your telephone never rings.  The task ahead is not an easy one, as you...

/ January 29, 2020

Powerful Strategies to Help You Make Your Mark in the eCommerce World

If you want to make your mark in the world of eCommerce, you need to stay at the top of your game. While a lot of people launch an online store with a “set it and forget it” mindset, the...

/ January 23, 2020

4 Social Media Automation Hacks

Would you believe me if I said it was possible to keep the daily amount of time spent on effective social media engagement under 10 minutes? If you’re anything like me, you probably feel skeptical. After all, in order to...

/ January 20, 2020

Digital Video Marketing – Current State and Future Trends

Since the earliest days of television, the medium of video has all but dominated the world of marketing. As the decades rolled by, TV commercials have become the standard against which all other marketing channels were compared. TV commercials have...

/ December 18, 2019

12 Marketing Strategies Your Business Should Take Advantage of

Small businesses have a limited budget and fewer resources, which means they absolutely have to optimize their marketing strategies. When you have less to work with, you have to make the most of what’s available. That’s why it’s important to...

/ December 16, 2019