Category: Marketing

brands

Brand 101: The Beginners Guide to Branding

As the time goes by, it is becoming increasingly hard to have any kind of serious business-related conversation without mentioning the word “brand.” As a matter of fact, you will probably hear it a lot more times than price, customer...

/ December 21, 2015
businessmen handshake

10 Things Sales People Must Have in their Pockets

Sales people play a crucial role in helping companies increase sales and make profit. Sales people are an important part of the company as they not only help to increase the sales but also portray the image to the outsiders....

/ December 17, 2015
video camera

Exactly Why Video Should Be Part of Your Content Marketing Plan

You’d have to either be totally ignoring most of your Facebook news feed, or spending time online in some mysterious out-of-this-world version of the internet that the rest of us aren’t using, to be unaware of how prevalent video content...

/ November 22, 2015
Marketing Colors

Customer Loyalty Trends for 2016

Image source: www.pexels.com   The arrival of Digital Era and the mass adoption of e-commerce changed the way we think of business and more importantly, how we do business . Although the rise of the Information Technologies is hardly fresh...

/ October 16, 2015

The Right Time to Rebrand

Branding is a long and complicated process. Powerful brands like McDonald’s closely follow behavior in order to tailor their offer and marketing campaigns so it fits current trends and consumer preferences. It’s also important to stick to the company’s mission,...

/ September 11, 2015
watching commercials on TV

Greatest Marketing Campaigns of All Time

What is it that makes a great campaign? The answer to this question is not that simple but at the same time not even that complicated. The answer lies in the words that the great Humphrey Bogart said in a...

/ July 24, 2015
Working on a computer

Top 3 Low Cost Marketing Ideas

Trying to grow your business from its humble roots and step into the major league was never easy. Today, when business landscape has become global playing field, we can easily say that it is even harder than before. So, what...

/ July 10, 2015

Right Place And Right Time: Social Media Posting Schedule

Although in the beginning social networks were used for staying in touch with important people in your life and for stalking your ex partners, entrepreneurs and marketing managers quickly realized their promotional value. Social networks also adapted big time to...

/ June 23, 2015

Putting Together the Perfect Trade Show Team

Although it is true that today, a large portion of “serious business” is being conducted online, this still does not mean that the traditional notion of doing business has become obsolete. First of all, because of the infinite sea of...

/ May 12, 2015

How Hard Will Google’s April Update Hit Your Business

  There’s been a huge increase in the number of internet users who use their phones to surf the web. In some countries like India, Saudi Arabia or DR Congo mobile usage has taken over the lead, while on a...

/ April 12, 2015