Category: Marketing
Underrated Marketing Techniques that Still Get the Job Done
Wherever you look these days within the marketing ecosystem, you see and hear laudations for the most revolutionary, disruptive, paradigm-shifting marketing techniques that "will forever change how we see marketing". Then, you start looking a bit closer and, soon enough,...
How Different Generations Consume User-Generated Content
Marketers are likely to have headaches trying to focus their marketing campaign on certain generation group of consumers. When it comes to user-generated content (UGC) it is difficult to organize a marketing campaign and design a good product placement and...
Finding Your Niche In a Crowded Market
Entering a new market becomes a bigger challenge for businesses with each passing day. You have to deal with heavily bankrolled competitors, saturated markets, lack of experience and a sceptical customer base. But all these challenges become manageable once you...
How your Small Business Can Generate Consistent HQ Organic Traffic
Organic traffic — this is most likely one of those difficult tasks that you are still trying to figure out. It is no doubt, still, the top metric for measuring the success of all your company’s online marketing activities. It...
3 Growth Hacking Strategies to Start Using Today
A Growth Hacker is someone whose true North is Growth. ...
Best Ways To Develop A B2B Social Media Strategy for Google+
Google+ still hasn’t reached the stardom of Facebook or Twitter, but it has a big potential to become an important means of communication. However, Google+ has changed and the way we use it needs to change accordingly. Nowadays, this social...
5 Simple yet Powerful Online Growth Hacking Strategies For Beginners
From last few years, the landscape of marketing has been changed. Today, a majority of marketers are now focusing on online growth hacking strategies to lead their startup businesses up to the next level. Before we move forward, it is...
For Online Lead Generation, You Get Few Second Chances
In reviewing data from more than 300,000 validated online sales leads from multiple companies, we discovered something surprising: 84 percent of the leads were generated on the first website visit. If marketers behind lead generation websites are expecting to win...
How did Hipsters Become a Brand?
It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...
Are Causes Becoming a Lost Cause for Marketers?
One of the hottest topics in marketing in recent years has been the effectiveness of brand purpose and corporate social responsibility (CSR) on sales. Although there is strong evidence that consumers do prefer to spend money on goods and services...