Category: Marketing
Do You Know Who Are Brand Ambassadors?
It has never been easier to promote your brand than it is today. The internet is the world of possibilities, but it is sometimes hard for people online to know what is real and what just another digital hoax is....
Social Media: How One Tweak Changed My Small Business’ Game Play
Tweaking something on social media is confusing you, right? I have wondered that myself. I kept on asking how and what should I do on my social media to keep my business' game plan going. I signed up for free...
Top Tips for Onsite Optimisation
In an increasingly competitive digital market, having a great website is quite simply not enough. Search engines aren’t human; they don’t interpret your website in the same way as potential clients do, so you need to make sure that your...
Facebook Reactions: What Marketers Need to Know
Facebook will never be the same again. After more than a decade of pleading for ‘dislike’ button, haters finally have the way to express their discontent about Facebook posts they don’t like. Imagine your acquaintance shares a touchy quote number...
SMART Objectives – Making Your Startup Marketing Successful
When planning a marketing campaign for your startup, one of the most important things to do is to define the objectives precisely. One of the most popular ways to do this is by using the SMART method, first introduced in the...
Stop Wasting Money by Avoiding These Marketing “Sins”
The Internet is a lucrative marketplace. It's as if the world's population of potential buyers has been filtered out and placed in this one arena. These days, the Internet does more than just bring information to users’ fingertips. It now...
[Guest Post] Marketing Your Car Rental Business
If you run a car rental business and have trouble renting out certain cars in your fleet while your competitor leases out all of his vehicles back-to-back, you know that you are doing something wrong. If you run a rent-a-car...
[Guest Post] 8 Fantastic Tools for Video Marketing
Having a solid video presence nowadays is crucial. It can be an incredibly effective form of content marketing and 73% of B2B marketers say that video marketing has a positive effect on ROI. Furthermore, among a raft of other significant...
[Guest Post] It’s Not a Sprint It’s a Marathon – SEO Outreach 2016
Over the years digital marketing has continued to change and adapt, with the dynamics of interaction and marketing products to also adapt their styles and techniques. Search is based on an algorithm which has greatly improved its initial approach since...
Brand 101: The Beginners Guide to Branding
As the time goes by, it is becoming increasingly hard to have any kind of serious business-related conversation without mentioning the word “brand.” As a matter of fact, you will probably hear it a lot more times than price, customer...