Category: Marketing
[Guest Post] It’s Not a Sprint It’s a Marathon – SEO Outreach 2016
Over the years digital marketing has continued to change and adapt, with the dynamics of interaction and marketing products to also adapt their styles and techniques. Search is based on an algorithm which has greatly improved its initial approach since...
Brand 101: The Beginners Guide to Branding
As the time goes by, it is becoming increasingly hard to have any kind of serious business-related conversation without mentioning the word “brand.” As a matter of fact, you will probably hear it a lot more times than price, customer...
10 Things Sales People Must Have in their Pockets
Sales people play a crucial role in helping companies increase sales and make profit. Sales people are an important part of the company as they not only help to increase the sales but also portray the image to the outsiders....
Exactly Why Video Should Be Part of Your Content Marketing Plan
You’d have to either be totally ignoring most of your Facebook news feed, or spending time online in some mysterious out-of-this-world version of the internet that the rest of us aren’t using, to be unaware of how prevalent video content...
Customer Loyalty Trends for 2016
Image source: www.pexels.com The arrival of Digital Era and the mass adoption of e-commerce changed the way we think of business and more importantly, how we do business . Although the rise of the Information Technologies is hardly fresh...
The Right Time to Rebrand
Branding is a long and complicated process. Powerful brands like McDonald’s closely follow behavior in order to tailor their offer and marketing campaigns so it fits current trends and consumer preferences. It’s also important to stick to the company’s mission,...
Greatest Marketing Campaigns of All Time
What is it that makes a great campaign? The answer to this question is not that simple but at the same time not even that complicated. The answer lies in the words that the great Humphrey Bogart said in a...
Top 3 Low Cost Marketing Ideas
Trying to grow your business from its humble roots and step into the major league was never easy. Today, when business landscape has become global playing field, we can easily say that it is even harder than before. So, what...
Right Place And Right Time: Social Media Posting Schedule
Although in the beginning social networks were used for staying in touch with important people in your life and for stalking your ex partners, entrepreneurs and marketing managers quickly realized their promotional value. Social networks also adapted big time to...
Putting Together the Perfect Trade Show Team
Although it is true that today, a large portion of “serious business” is being conducted online, this still does not mean that the traditional notion of doing business has become obsolete. First of all, because of the infinite sea of...