Category: Marketing

10 Social Media Mistakes You Are Making

Social media is a very effective tool for marketers, though, there are plenty examples to be found of businesses and companies who have no idea how to properly maintain their social channels. We’ve listed 10 of the most common social...

/ August 23, 2016
human bot

Are Bots Ruining Social Media for Marketers?

We're in the middle of another marketing revolution.  Chat bots, algorithms working in social media environment are getting used more and more every day. They answer customer support questions, they’re booking your flight, remind you of your next appointment, they...

/ August 3, 2016
thats-our-name

Do You Know Who Are Brand Ambassadors?

It has never been easier to promote your brand than it is today. The internet is the world of possibilities, but it is sometimes hard for people online to know what is real and what just another digital hoax is....

/ July 19, 2016

Social Media: How One Tweak Changed My Small Business’ Game Play

Tweaking something on social media is confusing you, right? I have wondered that myself. I kept on asking how and what should I do on my social media to keep my business' game plan going. I signed up for free...

/ May 16, 2016
SEO

Top Tips for Onsite Optimisation

In an increasingly competitive digital market, having a great website is quite simply not enough. Search engines aren’t human; they don’t interpret your website in the same way as potential clients do, so you need to make sure that your...

/ April 18, 2016

Facebook Reactions: What Marketers Need to Know

Facebook will never be the same again. After more than a decade of pleading for ‘dislike’ button, haters finally have the way to express their discontent about Facebook posts they don’t like. Imagine your acquaintance shares a touchy quote number...

/ March 15, 2016
target

SMART Objectives – Making Your Startup Marketing Successful

When planning a marketing campaign for your startup, one of the most important things to do is to define the objectives precisely. One of the most popular ways to do this is by using the SMART method, first introduced in the...

/ February 26, 2016
marketing sins

Stop Wasting Money by Avoiding These Marketing “Sins”

The Internet is a lucrative marketplace. It's as if the world's population of potential buyers has been filtered out and placed in this one arena. These days, the Internet does more than just bring information to users’ fingertips. It now...

/ February 22, 2016

[Guest Post] Marketing Your Car Rental Business

If you run a car rental business and have trouble renting out certain cars in your fleet while your competitor leases out all of his vehicles back-to-back, you know that you are doing something wrong. If you run a rent-a-car...

/ January 21, 2016

[Guest Post] 8 Fantastic Tools for Video Marketing

Having a solid video presence nowadays is crucial. It can be an incredibly effective form of content marketing and 73% of B2B marketers say that video marketing has a positive effect on ROI. Furthermore, among a raft of other significant...

/ December 25, 2015