The number of visitors, amount of traffic, customer satisfaction, or even website usability. Familiar words, right? We hope so because you check them out regularly.

Continuous measurement is essential to always be up-to-date on your website so you know when your traffic is declining when there are critical periods, and when you are performing well. We often sacrifice hours or even days for these measurements, which in some cases is unfortunately essential, but come on, we live in the 21st century, why don’t you speed up the process a bit? In the following, you can read about measurement tools that can speed up your analysis and also provide a practical solution for data collection in an enjoyable way.

Why is analysis important?

The importance of analytics is unquestionable. During these processes, you can come up with certain trends, based on which you can assess the performance of your website, and based on these, you can correct individual errors on your website.

The value of the data is also reflected in the development of the website. Imagine how you would know what to improve if you don’t have data about it? You will be completely blind without data. That is why it is worth investing time and energy into it.

A comprehensive website analysis covers SEO, user experience, design, and conversion rate. It can help your website show improvement in:

Conversion rate optimization

• The position in Search Engine Result Page (SERP)

• Page performance such as load speed or findability

These few points also prove that measurement needs to be integrated into the daily life of your online business. But what to measure and how? What are your options? We know that you now have several questions, but don’t worry, we’ll answer them below.

Heatmaps

You can use several tools for measuring your website. You can choose from traditional methods such as collective data collection or using a database, but why not take advantage of the new possibilities? There are plenty of data visualization apps and services available these days that are not enough to provide extremely useful information, but even create a diagram or graph for you that makes it easier to interpret or even present these data.

One such tool is the heatmap, which has been hugely popular in the last few years. Why? Because it is an extremely versatile tool, you can use it to extract a lot of useful information, such as:

• The popular elements of your site

• Well-performing CTAs 

• Website usage

• The effectiveness of your campaigns

Heatmaps also work effectively when creating an online communication campaign. For example, during a social media campaign, you can save on running A/B tests by simply extracting the necessary data using the heatmap. And using ad maker software and heatmaps together is the trump card itself, as you can use them together to create the best creative elements.

Heatmaps show the popular parts of your website in red and the less popular ones in blue. This way you will know which parts of your site need improvement. It is also clear from the aforementioned that it is much easier to use newer data visualization tools.

This data visualization tool provides great opportunities even if you want to improve the design of your website. It will give you an accurate picture of which motif or color should dominate your website.

With the help of heatmaps, you can boost the conversion rate of your website and you can also increase the user experience which will further improve the value of your website. All of these are essential for your online business to grow at a good pace and generate revenue.

Replays

Replays, unlike heatmaps, are basically used to learn how our visitors behave on a website. You can imagine that if you were monitoring with a camera all day what your customers or visitors were doing on your website, how they were getting from one subpage to another, what they were opening, what buttons they were pressing.

This is useful because it allows you to develop your website perfectly. You can place your products in a place that the visitor is sure to look at. You can place the well-performing elements revealed by the heatmap in places where a visitor of your website is sure to meet them.

Of course, this doesn’t mean you have to watch 100 videos at the end of the analysis to gather, for example, how many clicks on that button. Just like with heat maps, the services evaluate the data for you, which you can retrieve at any time later. This will save you a lot of time that you would have spent collecting data.

However, as you can see, the classical data analysis method cannot be left out of any of the mentioned analytical tools. Of course, it’s worth using newer tools, as it greatly speeds up processes and provides even more data, but don’t forget about good old charts and databases, even if you’re using heatmaps or replays.

Conclusion

We recommend that you consider all the new options when analyzing your website. Test them, try them out, and based on that, choose which measurement tool is best for you. Don’t be afraid to sacrifice time and energy for these, believe us, in the long run, to pay off.

However, do not neglect the use of traditional methods either, as, in the long run, these will be the ones that will be available to you permanently. It is a good idea to use each analysis in parallel so that you can get a complete, comprehensive picture.

We hope we can help.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.