Google is getting smarter and smarter with each day and it is getting harder, respectively, to keep up with it in terms of winning that race for good page rank. However, one thing is for sure – relevant and high quality content combined with a couple of more factors are winner combination.

When you think about those factors, one of the first questions that come to mind is – “How often should I publish?”

The truth is that there is no definite answer to this question and that you should find that answer for yourself, but here are the key things to take into consideration.


Type of Content

It is very important to determine what sort of content you want to publish and how fast do the information travel in that niche.

For example, some light and entertaining content that includes sports news, jokes, celebrity gossip, weather or something similar that changes frequently requires constant posting. Content like that needs daily updates or it just doesn’t serve its purpose.

The next category are those contents that don’t need to follow the trends that fast and they don’t need to publish daily, but they are needed more than once a week.

These can include all sorts of fashion blogs, culinary blogs and similar topics. With this logic, you can locate your own blog and your own type of content and determine how much you should post.


Type of Blog

Another thing to be taken into consideration is the type of blog you are running in terms of the thoroughness of the things that you are about to post. If you are writing about scientific researches or long term analyses of something, you need more time to prepare for the post.

This will influence the frequency of your posting, but that doesn’t mean that it will decrease the impact those posts make. This is even more characteristic for those posts that are very long and packed with information. They are not easy to digest and people don’t just fly through them.

Usually, readers come back to them many times. That is why it is not necessary to post every day, or even once a week. There are blogs of this type that are very successful and they post once a month.


Publishing Too Much

There is such thing as too much information. If you don’t have much to share, but you insist on publishing every day or several times a day, people will recognize the fluff that you are posting to keep your blog alive and that will hurt your credibility. Posting too much is way too easily recognized as spamming with content.

Therefore, Google will no longer consider your content as relevant because your readers won’t consider it as such. With that in mind, you can conclude that there is something like posting too much and too frequently.

It is not advisable to do that, especially if you are about to sacrifice quality because of the quantity of texts.


Publishing Too Little

On the other hand, there is also something called publishing too little. It has already been said that there are topics that will greatly suffer too little content and that there are those who don’t require more than one post a month. However, a blog that is not publishing enough will look dead to the readers and they will not have the tendency to come back to it and to check it for new content.

Not publishing enough will not entice the search engines to crawl and index your site and that is something that you really need. People will not generate content on your site if you don’t publish enough. This type of content is also very interesting and it shows relevance. User generated content is in forms of discussions, reviews, comments and other ways of expressing opinion.

When you take all these things into consideration, you will see that content publishing frequency is something that you should tailor according to your readers and the type of your site.

However, if you really don’t know how to start, take a rule of three articles per week and see if that suits you. Also, another important thing is to find the perfect frequency of posting and stick to it.

Posted by Marcus Jensen

Marcus is an Australian IT support professional with five years of experience behind him. He's running his own business, working with companies that outsource their IT maintenance. He's SF and gaming fan, and has actually seen Star Wars 44 times.