Although it is true that today, a large portion of “serious business” is being conducted online, this still does not mean that the traditional notion of doing business has become obsolete. First of all, because of the infinite sea of scams, frauds and false information that has flooded the internet, a significant portion of the business world population has gone back to the more traditional and personal ways of doing business, perfectly embodied in the idea of the trade show.

A trade show offers you a chance to present your business and all the values behind it in their best light to all the potential future clients and business partners, as well as show your current ones just how well your business is doing. Still, for this to work, you need to bring your A-team to the table. You need to put together a perfect trade show team that is to present your company the way you want it to and this is not as simple as it might seem.


Choosing your team wisely

Like a great general, muster your forces before the battle, and chose their positions wisely. First of all, there are several ways and several criteria for you to assemble your best trade show team and the choice is all yours. The most important thing to keep in mind is that you want the team that is going to represent everything your company is about, so you will naturally need the people that fit this image.

You can select a couple of people which you regard to be best suited for the job, or if you run a small business take all of your employees. There is nothing that promotes one’s business better than people being able to see how it all works in practice, like a well-oiled piece of machinery. The important thing is that in this team, everyone should be able to contribute their part, since there is nothing that creates a more colorful picture than showing observers a full specter of diverse qualities that both your business and your employees possess.

Outsourcing as an option

It also wouldn’t be a bad idea if you resorted to outsourcing. What this means is that you have in front of you an option to hire a fully set team, specialized in trade shows. This level of professionalism can sometimes be hard to achieve in such a brief time, by a random team of your selection but all is fair in love, war and business.

Trade Show Team 2

Image courtesy of Pixabay

Prepare your team and lead it

Now, it is true that only by choosing the right team, you have done a great part of work, one thing is certain. In order for your team to perform admirably on the trade show, it takes the right amount of preparation and planning. This is where you come in. Each and every member of the team needs to know what his responsibilities are and what is expected of them. There is nothing more important than being able to coordinate your team to achieve this and to by every man and woman doing their part, you manage to create a desired image as a whole.

Show your team that it has your full and undivided support

It is also important that you as their leader, show them support and try to boost their moral since, truth be told, regardless of how well prepared they are a trade show can be an exhausting thing. Just think about it this way, it is required of them to present your business in front of hundreds and thousands of visitors, while maintaining the same level of professionalism through the several hours. All of this is a no small feat and one which requires a strong motivation and will which is your duty to provide and encourage. A bit of your attention and care sometimes goes a long way.

As your team is there for you, you should always be there for your team. Although all of this may seem exhausting and complicated to many, the truth is that the results are in the end almost always worth all the effort invested. The end result in this case is the improvement of your business, and when it comes to the idea of investing in your own dreams and future, no burden should be too hard to bear and no hardship too great to endure.

Posted by James D. Burbank

James D. Burbank has worked for years in traditional as well as online marketing. He has worked in Central Asia, Europe and Australasia for years, helping US-based companies exhibit at trade shows in those parts of the world, among other things. He’s been on the ground for years and for the last few years, he has also been working in online marketing. James is currently on well-deserved hiatus and blogs about his experiences, the stuff he’s learned and more. Business and marketing all the way. He is also a father of two and a huge Utah Jazz fan.