Implementing a social media marketing plan and optimizing your profiles are core components of any successful marketing plan. Integrating SEO into social media marketing will not only increase rankings and drive more visitors to your website, but can also generate additional leads that are generated via these social platforms.

Though not an official ranking factor, social media plays an integral part in SEO. Below are seven social media marketing SEO tips to help optimize both content and profile on these channels.

Create Shareable Content

Content creation for social media marketing (SMM) is one of the core components of being successful. This requires both creativity and strategy in order to stand out from your competition and engage the target audience effectively. You should know your target demographic, use attention-grabbing visuals or headlines, be authentic and genuine in tone while encouraging engagement via hashtags or monitor analytics to optimize your strategy.

Engaging, shareable content not only keeps readers engaged, but it can also strengthen brand loyalty among your current and potential customers. Sharing allows you to initiate dialogues directly about the products and services that your business offers.

Shareable content seeks to validate the opinions that already exist among your audience. A listicle that summarizes facts about your product or service can be an effective way of driving shares; readers can quickly skim through and share relevant sections as quickly as they see them. It works especially well if there’s something unique that sets it apart from similar posts out there.

Optimize Your Profiles

Social media optimization, or SMO, is the process of using targeted keywords within social media influencer and profiles in order to increase SEO rankings and visibility across search engines. SMO works by including them within bios, headlines, photo descriptions, links and hashtags so as to increase search engine indexing of these elements of your profile.

Utilizing social media can enhance your content’s organic ranking by showcasing authority, expertise, and trustworthiness, fostering brand recognition and a robust industry presence.

Start by optimizing your profile name and header to align with your business, product, or service. Next, optimize your posts by including relevant keywords and hashtags in captions, photos, or videos; these keywords should also be added into video reels, stories, or any multimedia content for improved searchability – particularly important if your posts include shoppable links that might otherwise be difficult to index.

Engage With Your Audience

Content quality will have an enormous effect on how well your site ranks in search engine results pages (SERPs). Focus on providing valuable information that meets the needs and interests of your audience; this could include how-to posts, infographics or videos.

Use photos, images with text overlay, and videos to increase value and draw the attention of potential clients. Videos tend to outrank traditional content on social media networks and search engines.

Social media users visit your page to be entertained, so make sure they stay engaged by posting relatable and amusing content that relates to your line of business or industry, share memes or share memes related to puns/emojis that pertain to it, etc.

Make sure to consider user-generated content (UGC). Challenge your followers to create UGC on specific prompts, then share it on social media channels – engaging your audience while increasing brand recognition – which has the added bonus of improving SEO rankings.

Use Relevant Keywords

As with website SEO, using relevant keywords in social media posts and hashtags is key to helping search engines index and discover your content. Tailor similar phrases to fit each platform, ensuring they resonate effectively.

Include keywords in your username and profile name, and when uploading images, add keywords to the alt text (the description of an image for accessibility).

Conducting keyword research is vitally important, but you also must recognize that users’ behaviors and expectations on social media differ significantly from those on websites. For instance, people tend to use TikTok for “how-to” queries whereas Google users enter transactional terms. Aligning your social media content to these nuances will allow it to rank well on social search results, ultimately driving more visitors back to your website.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.