Tag: marketing

Underrated Marketing Techniques that Still Get the Job Done

Wherever you look these days within the marketing ecosystem, you see and hear laudations for the most revolutionary, disruptive, paradigm-shifting marketing techniques that "will forever change how we see marketing". Then, you start looking a bit closer and, soon enough,...

/ March 28, 2017
growth

3 Growth Hacking Strategies to Start Using Today

A Growth Hacker is someone whose true North is Growth.                                                            ...

/ February 3, 2017

How did Hipsters Become a Brand?

It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...

/ October 25, 2016

Are Causes Becoming a Lost Cause for Marketers?

  One of the hottest topics in marketing in recent years has been the effectiveness of brand purpose and corporate social responsibility (CSR) on sales. Although there is strong evidence that consumers do prefer to spend money on goods and...

/ September 29, 2016

10 Social Media Mistakes You Are Making

Social media is a very effective tool for marketers, though, there are plenty examples to be found of businesses and companies who have no idea how to properly maintain their social channels. We’ve listed 10 of the most common social...

/ August 23, 2016
thats-our-name

Do You Know Who Are Brand Ambassadors?

It has never been easier to promote your brand than it is today. The internet is the world of possibilities, but it is sometimes hard for people online to know what is real and what just another digital hoax is....

/ July 19, 2016
target

SMART Objectives – Making Your Startup Marketing Successful

When planning a marketing campaign for your startup, one of the most important things to do is to define the objectives precisely. One of the most popular ways to do this is by using the SMART method, first introduced in the...

/ February 26, 2016

[Guest Post] Marketing Your Car Rental Business

If you run a car rental business and have trouble renting out certain cars in your fleet while your competitor leases out all of his vehicles back-to-back, you know that you are doing something wrong. If you run a rent-a-car...

/ January 21, 2016
brands

Brand 101: The Beginners Guide to Branding

As the time goes by, it is becoming increasingly hard to have any kind of serious business-related conversation without mentioning the word “brand.” As a matter of fact, you will probably hear it a lot more times than price, customer...

/ December 21, 2015
video camera

Exactly Why Video Should Be Part of Your Content Marketing Plan

You’d have to either be totally ignoring most of your Facebook news feed, or spending time online in some mysterious out-of-this-world version of the internet that the rest of us aren’t using, to be unaware of how prevalent video content...

/ November 22, 2015