In today’s job market, it is just as important for companies to make a good first impression as it is for potential employees. These days, many workers are looking for more from their jobs than just a good salary, and are likely to be motivated by other factors such as company culture and the opportunity for professional development. So how can you be sure you’re attracting and retaining the best talent in this competitive environment?

Investing in the right technology can help your organization to attract quality candidates and retain high performing employees. In fact, technology is vital for the success of your hiring, onboarding and training processes. And with the right tech tools, you will be more likely to keep staff engaged, motivated and happy in their jobs.

Let’s look more closely at the benefits of using technology to attract and retain top performers.

Using Social Media to Attract Talent

Have you ever considered social media recruiting? Whether you acknowledge it or not, social media plays a large role in your recruitment, with your website, branding and social channels helping you draw the right employees to your business. It is not something new on the table – social media is simply flooding with talent. You need young, tech-savvy individuals who understand what you do and understand your mission.

Think about it: before applying for a job, most people will first check out the organization’s Twitter, Facebook, Instagram and LinkedIn profiles and activity. We want to be sure that we are a good fit for the company, and vice versa. If your social media channels are outdated, poorly managed or non-existent, you will be reducing your chances of attracting quality candidates.

In the modern workforce, job hunters are also just as likely to use a smartphone or tablet to search and apply for jobs as they are to use a desktop computer. So mobility is important. As Jan Brouwer, of HR Transformation, says “HR needs to become digital to attract, retain and engage talent in a digital world.”

Using a Learning Management System to Onboard New Hires

These days, the best HR teams are embracing technology to automate their recruitment, onboarding and training processes, through sophisticated apps and Learning Management Systems (LMS).

With an effective onboarding program, you can reduce staff turnover rates, increase employee engagement, and allow new hires to reach their full productivity, faster. With 30% of companies needing a year or more to get an employee to reach peak production levels, investing in the right onboarding program is sure to pay off. In addition to this, the way that a company brings new team members on board says a lot about the culture of the organization.

Ongoing training is also highly valued by today’s employees, as an essential part of professional development, and HR teams are increasingly turning to technology for staff training needs. A good LMS, carefully developed with your employees in mind, can be used as the perfect platform for creating and distributing training content. You can customize your LMS to your exact needs, helping to make training more interesting and useful for staff while keeping them engaged and challenged.

When choosing an LMS, make sure the technology is intuitive and easy to use, accessible, flexible and mobile. It should be relevant, up-to-date and engaging for users.

Using Technology and Training to Retain Employees

While staff turnover is inevitable, it is important to try and reduce that figure to build and maintain a positive work culture. In addition, filling empty positions is a huge expense for any business, with the associated costs of advertising, interviewing candidates and training new hires.

When your organization shows a willingness to invest in technology for employee development, you’re showing a willingness to invest in the future of your employees. Individuals value that kind of investment, and are more likely to perform well and remain loyal to your organization.

Having up-to-date and relevant technology solutions is also important to staff, with access to the right technology more important to employees than you might think. In fact, a recent Accenture survey tells us that 45% of respondents admitted that their own devices were more effective than the ones provided by their employers. Investing in good quality technology for your employees may be a better financial decision than losing their skills and knowledge to another company.

As you can see, having the right technology is an essential part of attracting good candidates to your organization and encouraging high performers to stay with your business. With happy, productive employees you’ll also find yourself reaching company goals more efficiently.


AUTHOR: Scott Cooper is the VP Marketing for Online Learning Platform GO1. As a content marketing expert, Scott has the ability to think of new and innovative ways to promote brands, while telling a story and engaging new clients.

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Outside Contributor
From time to time, we are glad to feature outside authors who contribute to BizzMarkBlog with their insights and experience. This is one of those features.

Posted by Outside Contributor

From time to time, we are glad to feature outside authors who contribute to BizzMarkBlog with their insights and experience. This is one of those features.