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Today’s internet is full of video content, so it’s almost impossible not to find videos on every single platform. Videos have become a major component of the recent digital transformation, occupying more than 82% of the internet traffic this year. That being said, many use videos as a part of their overall marketing strategy. 

According to a recent survey, over 80% of marketers use videos as a part of their marketing strategy. They have started to use videos for their press releases to make them more interesting for their readers since most people prefer watching a video to reading a traditional press release. This is not surprising given the amount of time people spend watching videos online rather than reading articles.

People spend around 6-8 hours per week watching videos online while spending only 2-3 hours reading articles online. That’s why many marketers are now planning to use videos for their press releases to attract more viewers and increase the number of leads, which can ultimately help them generate more revenue.

Besides, video marketing has other impacts on a press release.

1. Videos get your message across faster

Videos help deliver the press release message way faster than traditional content marketing. That’s because you can speak directly to your audience without having to write a long article or blog post.

You can use videos as part of your press releases by including them in the body of the release or adding them as a link below the text so that readers interested in watching them will click on them and watch them right there on the page.

2. Form any kind of press release

Videos can be used in many different ways to help market your business, especially when used to distribute a press release about the latest products.

For example, you can create a video that explains your company’s products or services using product demo videos. Or, if you want to tell the story of how you started your business and why you love what you do, you can use explainer videos.

3. Have your press release reach a broader audience

Videos are more likely to be shared than a traditional press release. The reason is that videos help your press release look more engaging and interactive for the readers.

This, in turn, helps them understand your message better and build a stronger connection with you and your brand as they relate to what you are saying in the video.

Videos are highly shareable across different platforms. Sharing videos on social media helps you reach out to people who don’t have time to read a traditional press release. People using public transportation or walking on the street also prefer watching short videos to reading a long press release. 


Videos make the press release more attractive and entertaining because people don’t need to spend time reading boring messages. More importantly, videos help with the content distribution better as they get more shared than any other content marketing. In short, video marketing is handy for every business, specifically when publishing and distributing a press release to reach out to a bigger audience.


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: [email protected] 


Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.