The mobile generation is a word that gets thrown around a lot in the business world, but what does it mean, and why should you need to know? The mobile generation is the here and now, as almost everyone has a mobile phone that is capable of being constantly connected to information at any point, and if you’re not taking advantage of that, you could be missing out in a big way. So why should you make absolutely sure that your business or online store is ready for this new wave of smartphones? Well, keep reading to find out.

In the tech-savvy world, mobile websites are the most important thing when it comes to web designing. Responsive (mobile ready) web sites hold some significant advantages that a lot of people overlook such as being super flexible, having an excellent and easy to use user experience. It is a relatively cheap process to set up and almost everyone you know has a smartphone sitting right there in their pocket ready to be utilized. In some cases, not having your website ready for mobile has been known to cut the conversion rate of potential clients or customers by up to 50%.

If you are not taking on responsive web design, you are missing out on a potential gold mine of clients who may stray away from your site if it won’t display well on their mobile device. There is no surprise or shock that everyone is going mobile, and it has become a huge and growing trend of online marketing. But, even then many companies think responsive web design is an alien thing and are not aware of the magic it does to business. So start paying attention to this new technology trend to enhance the capability of your website. You don’t fully need a technical base to have a successful responsive web design. All you need is the sharp user experience and excellent designs that can target your business goals. And, this is only possible if you start working closely with the technical team and design team, to make sure the proposed work is possible and achievable.

A very important thing to note here is that almost 2 billion people around the world have smartphones and are constantly connected. There’s a large number of businesses that put an enormous amount of effort into their website and their seo when developing their website, but only focusing on the desktop version and completely skipping the mobile version. As many people prefer to use smartphones rather than sitting on a desktop computer, it’s significant to make a smartphone supported website whose user interface design should be friendly and easy to understand. The interface should be designed in such a way that the consumers could easily look up the product or service and get the information they want within seconds.

It’s equally important to keep in mind that the user interface design shouldn’t be so heavy that it takes a huge amount of time to load and make the users phone lag, causing them to become frustrated and leave your site altogether. It should have mild visuals with an exceptional choice of colors, and font that stands out from that element so it’s easy to read on smaller, low-resolution screens as you may find on cheaper Android phones. When it comes to advertisements, this is something that should be avoided if you have your own business because many of the customers don’t like having a small, compressed version of a website that is riddled with ads as this will take up valuable screen real estate that you could fill with better visual aesthetics and information about your business or online store. The most important difference to note here is that if your website on desktop version can bring in up 1000 visitors a day, your mobile supported website could triple that statistic. So, take your time when it comes to designing the user interface of your website so that is well supported by a PC as well as a smartphone.

Author: Kris Lynch is a website developer with the Australia owned and operated digital marketing firm Home Giraffe. Kris’s area of expertise includes WordPress, Python, UI and responsive web design.

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