You’d have to either be totally ignoring most of your Facebook news feed, or spending time online in some mysterious out-of-this-world version of the internet that the rest of us aren’t using, to be unaware of how prevalent video content is nowadays.
It’s everywhere, and YouTube is the second most-visited search engine behind Google (yes, it’s far bigger than Bing and Yahoo).
So we now understand that video is a big deal online. So what does it mean for you? Well, it means you should be weaving video content into your overall content marketing strategy but if you need a little more convincing, here are 5 more reasons to make video content a priority:
It’s been said that people are 10 times more likely to interact (comment, share, like) with video content than written content. Maybe we’re lazy and prefer to sit and watch as opposed to read, maybe it’s something far deeper than that. Whatever the reason, video content gets attention!
Better Audience Retention
The vast majority of viewers, some say as high as 65%, will watch more than ¾ of your video. Try getting that type of reading rates on a written piece!
Made For Mobile
The past few years have seen dramatic improvements in technology and also mobile phone internet connectivity that allows handheld devices to deliver high quality video content to users. Video really is the perfect medium for mobile content consumption, so give your users what they’re feeling like consuming.
You can get started with a good quality video camera for under $300, such as the Canon PR Powershot S110. In fact, the Canon range overall comes highly recommended. If you’re strapped for cash right now, you can even just start off by using the video camera on your smart phone. The bottom line is, cost should not be a factor that stops you from getting started.
So long as you’ve got a reasonable idea of what you want to explain in video, it is actually far quicker to record a 3 minute video of you speaking than it is to type out the equivalent message in written form. So you’re actually going to save yourself time by conveying your message through a video camera, as opposed to pounding the keyboard.
Are you convinced? The thought of filming yourself and getting in front of the video camera can seem a little daunting, but if it can draw in more visitors to your website, get you in front of a larger crowd and help grow your business quicker, isn’t is worthwhile giving it a go?
Greg Nunan is an online entrepreneur, website investor and digital marketing expert from Australia. Connect with him at WeDigital.com.au.