A website’s speed is one of its crucial technical aspects for several reasons. First and foremost, it is absolutely vital for the overall user experience. People on the internet are not particularly patient, and if they can’t get what’s on your website in a few seconds, the chances they will simply look elsewhere go up a lot.

Also, loading speed is one of the most important SEO factors. In other words, if your website is not fast enough you will be losing visitors, which is especially important if you want to effectively manage your eCommerce business. So, how can you restore it quickly?

Use WP Reset

One of the most common reasons for your eCommerce website being slow is the fact that you have loads of plugins and other similar additions installed on it. In the world of eCommerce, this can be particularly important because plugins provide your potential customers with loads of useful information, sometimes even easier ways to make the transaction. They can also benefit you directly because they can make your website much more intuitive and interesting.

So what if you have too many of them? Simple, install another one. But not just any plugin – WP Reset is what you need. With this plugin, you will be able to quickly and painlessly restore your website to its original settings or even keep the things you like and remove the rest. This is especially handy if you’ve installed a whole bunch of demos and now you want them removed because they’ve served their purpose. One click is all you need to get rid of them.

Another reason why WP Reset is great for this sort of thing is that it can act as your safety net. You want to check out a plugin and see how it works? No worries, just use WP Reset to go back one step if something goes wrong when you install it. All you have to do is take a snapshot of how everything was before you started adding things and you will be able to go back to that state of your website in a flash. Oh, and WP Reset will not slow you down, don’t worry – it’s very efficient and actually not that demanding piece of software you use whenever you want.

As an additional convenience, these snapshots can be stored on systems like Dropbox or Google Drive, so you can always have something to fall back on. Web-developers will love this, but even if you’re not a pro you can probably see why this plugin can be useful. And if you think that all of this sounds complicated, you don’t have to worry about a thing – here’s a detailed guide on How To Reset Your WordPress Site.

Other factors affecting your speed

Obviously, using the aforementioned plugin is not the only way to make sure your website speed meets your customers’ expectations. PHP accelerator, for example, is a must, as is Gzip compression which can shrink the size of your files by more than 50%. Because of that, naturally, the loading speed will be lower too. In fact, the overall size of your pages is something you should definitely keep an eye on. Just avoid putting huge images or other objects there and you’ll be fine.

Broken links and redirects can also take up valuable time, so always make sure that your website is as efficient as possible and that there are no hiccups from a technical point of view. One by one, these problems may not present a huge delay, but if they start to stack up that can be quite a problem.

Monitor your speed and change servers when necessary

As your website grows and develops, more and more items (or pages) will be added to it. This means that its performance will undoubtedly fluctuate or even drop if you don’t check everything regularly. Fortunately, there are plenty of tools out there that measure website speed, but Google’s PageSpeed Insights is certainly among the better ones. If Google can’t tell you how well your website is performing, who can? Anyway, test your pages regularly, check the score and see if anything needs to be tweaked a little to improve the performance.

One other thing that people often forget about is the size of their server. This can become an issue if your website grows considerably larger than it was at its beginning and starts attracting a much bigger amount of users. It’s actually a fairly common problem for eCommerce websites – the traffic gets bigger, but the owners are reluctant to spend more on a bigger server.

Change servers if necessary and let your site grow unimpeded. You can set the limit to how much traffic your website receives in such a way that you get notified by e-mail every time that limit is surpassed. Based on how frequently that happens, you will be able to determine whether you need a server upgrade or not, and to ease that decision, check out these tips for buying a web hosting service.

Conclusion

So, the bottom line is that there are plenty of things you should be mindful of when it comes to your eCommerce website’s speed. Primarily, make sure that everything works properly (links and redirects) and that file sizes are optimized in the right way.

Of course, don’t clutter your website with additional plugins either because that can drag the speed down significantly.

If you do find yourself in a situation where you could benefit from a major clean-up, WP Reset is the best tool to use for the job. It’s easy to use, quick, and efficient, plus it allows you to try out as many new additions to your website as you want without the fear that something will go so wrong that you’ll have to spend hours and hours to get things running properly again.

Read up on that a little and you will have a powerful ally on your side, an ally that will help your website run faster and work better.

Posted by Outside Contributor

From time to time, we are glad to feature outside authors who contribute to BizzMarkBlog with their insights and experience. This is one of those features.