80% of business leaders who adopt AI in their company work report rapid, positive changes.
Artificial intelligence is being increasingly used in the case of search engine optimization (SEO) activities by businesses today.
In 2019, Google was used for 2.3 trillion searches. Their search algorithm uses more than 200 factors to rank websites.
To stand out in the face of such intense competition in the business world, leveraging the power of AI has become a popular strategy.
Here’s how your businesses, too, can realize the full power of AI.
Find the right AI Software
Before you start using AI, you’ve got to identify the tool that’s the right fit for your business requirements.
Luckily, there are a lot of tools for SEO.
Take ContentGeniusFX, for instance – a tool that’s powered by Watson from IBM.
What’s more, you’ll see several SEO agencies on the internet that go beyond standard practices to deliver real-time results. They also provide highly targeted SEO plans for individual companies to cater to different deliverables – which also comes in handy.
All these tools and agencies offer some standard desirable traits, including:
- Content topic SEO assessment
- Providing data-driven recommendations for keyword targeting and SEO
Businesses need to do proper research about the software that will align the best with their business needs. It’s challenging to change the software once it is adopted across the enterprise. Therefore, it pays to get it right the first time itself.
Besides, make sure you choose a dependable software that has a proven track record, is reputable, and has excellent after-sales service.
There’s often a considerable difference between ending up on the first page of Google and the second page.
Choosing the right AI software can make all the difference about where you end up.
Most businesses use AI to curate new content. However, many companies can choose to remodel old content as well.
When creating new content, it’s essential to understand your niche and write relatable and useful content in that particular domain.
Here’s an example:
If you run a business about providing security guards to corporate houses and residential buildings, the content needs to address the key wants and needs of your target group. Here, creating content on a topic like ’15 best Netflix tv shows and series to watch this weekend’ would be off-topic.
The good news is that there are plenty of tools in the market that can help you create the perfect content for your target audience.
Some of them include:
The AI software you use will vary according to the business you are in. This will account for changes in how you use each software as well.
Nearly all the AI tools today have carefully developed manuals that can walk businesses through the entire process of how they are supposed to be used.
Since such tools are intended for use and adoption throughout the company, all the employees need to be fully conversant with how it works. Otherwise, businesses cannot unlock their full potential.
Moreover, the expectations need to be set beforehand about what the software can provide you with.
For example, businesses that use ContentGeniusFX can be assured of the following features:
- Word count recommendations
- Associated keywords
- Probable title tags
- Semantic analysis and summary
You need to have a clearer understanding of what the software is capable of if you’re looking for some other functionality.
Using the AI software to supercharge your AI efforts is 50% of what’s needed. The other 50% entails reviewing the data and critically analyzing it.
You need to ask questions like:
- Does it answer your queries?
- Does it have any errors?
- Is there any scope for misunderstandings?
Businesses usually have a team that oversees these activities. They are responsible for interpreting the data and advising the content writers based on that.
How the teams pass on the information to the writing team is also essential.
If you have a cross-functional team with a comprehensive level of understanding but limited in-depth topic knowledge, you may need to explain the basics of what you’re looking for.
You must also ensure that your content is in sync with company policy and basic SEO guidelines.
Writing the content
Writing stellar content is an essential part of your SEO effort. While the AI can point you in the right direction, it’s up to you to make the journey.
To write excellent posts for your blog, you would have to include all the recommendations and keywords. It’s equally important to adhere to the standards expected as an extension of the company brand.
Once you’ve done that, always take the time out to read it once more before you publish it.
Content can’t be changed once it is published, so it’s essential to avoid grammatical or spelling mistakes. It not only looks unprofessional, but your brand image may also take a hit.
Even if it takes time, this is a highly necessary activity before the article is published.
Make sure your AI software makes use of available statistics to provide you with the best SEO advice. 36% of SEO experts opine that the headline is the most important SEO element.
Good software will take these into account. With the SEO landscape changing continually over the past few years, it’s essential to plan for the future while being profitable in the present.
Now more than ever, it’s time to realize the benefits of AI and use it to your advantage in business.