Owning a company means putting a lot of effort in order to make it popular and reliable. If you don’t want to your business to be suppressed by your competition, you need to advertise it properly. In the era of the internet, one of the most effective ways to grow your business is by using social networks. They will help your company be appreciated amongst both your partners and clients.

In the past, it was really hard for the owners of small companies to make people hear for them. Today, this process is simplified a lot since social networks have become vital and almost obligatory means of advertising. Building your business profile on social networks is more than a simple presentation of your company. It is a method of creating a trusted and long-term relationship between you and your potential customers. Here are some of the most important ways to establish a prosperous business via social media.

Twitter lists

Twitter has become one of the most popular and widespread networks all around the world. Apart from serving as a means of expressing your thoughts, it can also be a great way to improve your business. If you are wondering how it is possible, here is the answer.

First things first, you need to join conversations on Twitter that are related to your company’s goals. All you have to do is to use lists that will help you detect chats that are relevant to your company. It is highly suggested that you learn how to use Twitter lists properly. You can recognize them by hashtags or some additional details like date, time and the host of the conversation.

You also need to pay attention to the length of your post. This social network has limited posts to 140 characters; therefore, your messages should be short and straightforward. Twitter gives you a great opportunity for you to personalize the relationship between you and your potential clients. That is why you need to answer their questions regularly and try to be as kind as possible.

LinkedIn Groups

LinkedIn is one of the largest professional networks used by people from various professions. Unlike other social networks, LinkedIn will help you meet people that are interested in your company’s business. If you want to grow your business using LinkedIn, you need to use it properly.

Since LinkedIn is a huge social network, you need to filter the groups and people relevant to your company. First things first, you need to click on “Groups,” after which you will need to find those that are relevant for your business. For example, you have to type in key words and pay attention to fields like Relationship, Categories and Languages.

When it comes to your conversation with your clients, you need to be careful. You should provide them with accurate information, which will prove that you are open for a successful collaboration and friendly relationship with your customers. You should also stay in contact with them all the time, so that they don’t lose you from sight.

Inform your followers about your actions

One of the most important steps is informing your followers about actions or innovations within your company. For example, if you attended a large national or international conference, you should share your insights.  That is how you will probably attract a lot of potential buyers. If you use Twitter, you need to add official event hashtags so that people who don’t follow you could also participate in the conversation. Here are crucial reasons why you should use hashtags.

Nowadays, owners of small business have a huge opportunity to improve it and make it respectable. All you have to do it to find people who are really interested in what you do and the best way to do it is to use social networks.






Posted by Dan Radak

Dan Radak is a Web Hosting security professional, with ten-year experience. He collaborates with a number of companies in the field of online security. Currently, closely collaborating with a couple of e-commerce companies. Lately interested in web design. In his free time he makes beer at his home or fishing.