Quality content can help you achieve a lot of wonderful things in the digital world. From improving your brand reputation and awareness to boosting your entire sales cycle, and ranking you higher in the SERPs, designing and crafting quality content is one of the most powerful marketing tactics you have in your arsenal. But that doesn’t mean that it’s easy, or that you can achieve all of this overnight.

If you want a quick sale without improving your retention strategy, you can stick with paid advertising, but if you want to drive organic traffic to your website and boost customer retention, you will need to invest in content creation. So, how should you approach this? Let’s take a look at the best ways to optimize your content strategy to increase organic website traffic.

Use quality content to acquire backlinks

Back-linking is one of those tried-and-tested ways to improve your website’s ranking in the relevant search engines posting links that lead back your website on other authority sites in your niche. However, to get quality backlinks, you need to create stellar content that the website owner will deem worthy to publish on their blog. What’s more, you need to do this organically in order to avoid getting penalized by the search engine.

This is where black-hat and white-hat SEO services differ from one another, as the former focuses on pushing masked links on other websites, while the latter focuses on developing a relationship with the blogger and earning that link instead. To achieve the latter, be sure to spend time reaching out to prominent websites in your niche, and pitching your content as a great way to supplement their blog in exchange for a do-follow link back to your site.

Boost content credibility and quality

So, what is a quality piece of content? For one, quality content is lengthy. It strives to go in-depth on a topic as much as possible in order to extract the solutions on a myriad of topics and questions related to the main objective of the piece. In other words, you can’t rely on a 300-word article to land you in the top spot in the SERPs anymore.

Secondly, your content needs to be supported by the citations, references, and data necessary to boost credibility and relevance in the eyes of your readers, as well as search engines. Be sure to back up every claim with a reliable source in order to boost the reputation and standing of your brand as a whole and drive traffic to your site.

Implement the best SEO practice

One of the most important elements of a winning piece of content is, of course, SEO. Search engine optimization constitutes many methods and practices of increasing your site’s SEO score. However, when it comes to content, it means using the right keywords in conjunction with the aforementioned methods in order to drive organic traffic to your website and boost your brand’s reputation in the online world. To achieve this, you need to start with some keyword research.

Find the keywords that are relevant to your niche, as well as the subject matter of the piece. Weave these keywords into your storytelling, making sure they fit seamlessly into the body of the text as well as the headers. You can scatter relevant internal links throughout the piece as well, and optimize your supporting imagery with proper alt-tags and filenames. All of this will tell the search engine crawlers that your content has something truly unique to offer to the world.

Always read the competitive content

You need to know what your competitors are up to, how else are you supposed to effectuate a winning skyscraper strategy? The skyscraper method is one of the best ways to increase your website’s traffic, as it puts your content up there with the best of the best in your field, even higher if you do it right. The task is a cumbersome one, however, as it requires you to read through the best pieces on the web, identify its strengths and weaknesses, and then create an even better piece. Nevertheless, the rewards will be well worth the effort.

Make your content accessible

If you want to attract as much traffic as possible to your website, you need to make it accessible to everyone.  Not everyone experiences the content in a same way. You need to make sure that you provide different options to those with impaired sight or hearing and provide them with a possibility to consume your content just as anybody else. This means everything from adding alt text to visual elements of your website to describe the images to those who are not able to see them, to using text-to-speech software to help those who are unable or have difficulty reading themselves.

Monitor relevant KPIs and update when necessary

On a final note, be sure not to lose sight of your most relevant content metrics. Key performance indicators such as engagement, bounce rate, traffic volume, percentage of organic users, and other, will allow you to discover the good, the bad, and the ugly of your content strategy. Use this information to adapt your approach, optimize your content, and most importantly for the future of your site’s traffic volume, update content when necessary.

Updating old pieces of content is one of the best ways to revitalize your SEO strategy and improve your score without having to spend time or money developing a new piece of content from scratch. So, identify the latest trends, identify the unique needs and requirements of your audience, and update your old content with new information that will propel it back to the top of the SERPs. Remember, relevance always wins the day.

In closing

There are many ways you can drive more traffic to your website, but creating quality content is the most powerful method that will get you the results you’re after. Use these tips to optimize your entire content strategy and increase your website’s organic content while building loyalty, reputation, and authority in the process.

Posted by Jacob Wilson

Jacob Wilson is an intern with a degree in Business Strategies, based in Brisbane. Passionate about marketing, social networks, and business. He also loves to read books, watch movies, and to ride a bike. In his spare time, he writes a lot about new business strategies and digital marketing. Besides that, he loves spending his free time with his lovely girlfriend.