Writer’s block. These two short words send shivers down the spine of every (aspiring) writer, and the situation is even worse when it comes to deciding what to write about. Inspirations for Blog Posts… Staring at a blank page and waiting for one of the muses to have mercy on you won’t do the trick. Still, this whole business doesn’t have to be so agonizing as there are many ways to change your mindset and to get on your lucky streak.
Read, read, read
This is, naturally, one of the best ways to get your creative juices flowing. See what your competitors and influencers are writing about, and you might get a couple of interesting ideas that you can develop further. Don’t think of this as copycatting, because there’s no need to try to come up with a completely new topic as you’ll ultimately provide your own fresh take on the subject thus transforming it into a unique piece of content. There are numerous blogs with tons of interesting ideas that can serve as your starting point.
Walk, run, sleep
Another very fruitful tactic is doing things that you like and sleeping on the ideas that you’ve harvested on the internet. There’s no need to sit at your desk all the time and dwell on your blog post until it’s finished. You need to give yourself a break and relax because that’s how your writer’s block curse will be lifted. Being a writer isn’t a 9-to-5 job so don’t even try to squeeze your work into a fixed schedule. The great Honore de Balzac used to get up at midnight and write until 8 a.m. This doesn’t mean that you have to take a leaf out of his book, but a suggestion to find out what works for you and follow your own pace.
Don’t know where to start? No problem.
No matter how upsetting this may seem, don’t fret about it. Besides, you don’t have to do everything by yourself. Ask your co-workers what they would like to read about. Your readers and customers might be of great help because your content’s key purpose is to be useful to them, so ask your target audience what their main pain points are and try to solve them with your blog posts. Their feedback should be your compass, so put this question on your social media channels, send them an email, or run a poll. You can also talk to customer service reps and find out what customers want to know when they call them.
Do not postpone
Procrastination is one of the greatest enemies of every writer. So, instead of dilly-dallying, get down to doing your research, because it will be too late to do that once the deadline starts looming on the horizon. As we have already said, getting inspiration for your blog posts and writing them is a process, but this doesn’t mean that you should postpone prep steps until the last minute.
It doesn’t need to be perfect
All writers strive for perfection, and sometimes that’s exactly what prevents them from being productive. It’s extremely important to start writing and keep up with it even if you aren’t exactly thrilled with your results. Don’t waste time polishing that one phrase or sentence if you’re struggling to find the right words. Leave it for later, and just create the skeleton of your article. Sometimes the final product will be nothing to write home about, but that goes with the territory. It’s important to write and learn from your mistakes.
Ray Bradbury once said “You fail only if you stop writing”, so let that be your credo.