In reviewing data from more than 300,000 validated online sales leads from multiple companies, we discovered something surprising: 84 percent of the leads were generated on the first website visit.
If marketers behind lead generation websites are expecting to win over prospects on the second, third or fourth visits, the data suggests it isn’t likely to happen. Thus, to inspire phone inquiries and website form submissions, the website must be as conversion-friendly as possible.
This point is what inspired us to create the presentation below, “10 Ways to Make Your Lead Generation Website Convert on the First Visit.” If you work to a high standard on all 10 components, you will definitely improve first-visit conversions and put more, high-quality leads in your pipeline. Review the presentation here:
About the author:
Brad Shorr is Director of Content Strategy at Straight North, a B2B Internet marketing company that offers services for SEO, PPC and web design. He has written for leading online publications including Forbes, Entrepreneur and Moz.