We live in a fast-paced world where there are new trends in almost every field emerging on a daily basis. Such is the case with marketing as well, and if you want to nail your marketing efforts in the next year, you simply have to make sure you stay on top these. That said, here’s a list of top 5 marketing trends to follow in 2020.

Smartphone-based research

During the last couple of years, we saw experts work on optimizing studies on mobile devices. In 2020, we can expect this trend to gain even more attention. In other words, we can expect to see devices such as smartphones being used to gather more specific information about the consumers. What this means is that applications will now be able to give you an insight on a user’s age, location and gender, which can always be quite helpful. You can use the information you’ve gathered to study consumer behavior even further and adjust your marketing efforts according to the results.

Chat bots

Right now, chat bots are one of the most popular tools for communicating with consumers. Not only that these can help your drive your marketing strategy but they can also be quite helpful when it comes to customer support. Therefore, it’s safe to say that more and more companies will rely on chat bots during the course of the next year. Moreover, according to some studies, it’s expected that 85% of all consumer interactions will be handled by chat bots by 2021. Social media has already fell behind chat apps, and consumers are going to expect you to use these.

Quantitative-based marketing

The rise of quantitative-based marketing has never been closer. Large companies used to rely on “soft skills” when it comes to marketing, but in 2020, we can expect to see them turning to real scientists who can help them out. We might just get a chance to see scientists forming teams with marketers in order to help companies with their marketing campaigns. Therefore, 2020 is going to be the year of organizations that use data for improving their marketing efforts. This means you might want to think about hiring a data scientist whose expertise can aid in your marketing efforts.

Voice-optimized content

Last year, about 20% of all online searches were conducted through voice search option. And by 2021, it’s expected that at least half of the searches will be conducted this way. Therefore, it’s quite obvious why big companies are trying to optimize their content for voice search. They’ll do this even more in 2020, and if you don’t want to fall behind, you should think about doing the same thing. This means you should optimize your content for long tail searching, since consumers find voice search much easier than typing and tend to search for longer phrases.

Live events

2 out of 3 marketers say that they plan to host more live events than they did in 2017. This is due to the fact that live events have now become one of the most effective marketing channels out there. Hosting one of these gives you a chance to put your existing customers, potential customers and media representatives under one roof and tell them your story. If you decide to do this, it’s always a good idea to name your event in order to make it easier to remember. Moreover, you’ll need to come up with interesting content for your events without making them look too “salesy.” If you’re organizing a live event for the first time, you can find an event proposal template to help you get started on planning your event.

There’s no doubt that 2020 is going to be another existing year for those who’re looking to take their marketing efforts to another level. Make sure you follow the 5 trends we’ve mentioned above and you’ll be on the right path to success.

Posted by lauren wiseman