All posts by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

woman-owned business

How to Start a Minority Woman-Owned Business

Starting and running a business as a woman comes with its own set of challenges. Besides the usual business challenges, you still have to establish yourself and build a reputation in what is often perceived as a man’s world. However,...

/ July 31, 2021
Small Cap Stocks

Investing in Small Cap Stocks 101

Small cap stocks have been surging over the past few years. And, the reason for that is simple. Statistics show that, even though they are a riskier investment, small cap stocks perform better than long cap ones. Namely, some of...

/ July 30, 2021
budiness education

Five Types of Business Education Courses You Can Choose From

Whether you choose a standard campus program or an online business course, a business course is one of the most versatile and generally applicable types of credentials accessible. Since it is pertinent to practically every business and commerce sector, earning a certificate...

/ July 29, 2021

5 Ways to Overcome Small Business Budget Hurdles

Irrespective of business size and type, finance is the heart of every business. Without adequate cash flow and budget, you cannot imagine yourself in the business world. But it is not easy to maintain financial stability all the time; you...

/ July 23, 2021

How to Increase Your Domain Authority

DA, SERP, or SS. In the field of search engine optimization, we like to use abbreviations. There are plenty of indicators and indexes on this topic, slowly as much as that we can be completely confused as to which indicator...

/ July 21, 2021
workplace

5 New Workplace Policies to Implement as Employees Return to Work

With a wide reopening effort expanding across the country to support the roughly 141 million vaccinated Americans, it’s likely that a return to the office is on the horizon. While some organizations adopted permanent work-from-home policies, others are planning to...

/ July 20, 2021
Coworking Space

5 Tips for Investing in Your Coworking Space for Improved Productivity

Much like any company’s culture, the idea of workplace design is a fluid, ever-changing concept. It needs to be, in order to provide relevant, contemporary design solutions for the modern-day employee. In that sense, even coworking spaces are prone to...

/ July 2, 2021
Four Dots

The Australian SEO and Digital Market is in Bloom

The Australian economy is currently flourishing. Although the pandemic has had negative impacts on numerous businesses and industries across the world, it definitely seems that Aussie businesses are slowly but surely bouncing back. According to the Australian Bureau of Statistics,...

/ June 24, 2021

Top Tips for Staffing and Managing Distributed Teams

Working remotely was once a nice dream for many, but in recent years it has become a reality. In fact, during the COVID-19 pandemic, remote work has become the norm in many industries. For some companies, the pandemic was the...

/ March 31, 2021

5 Essential Digital Capabilities to Ensure Business Growth and Resilience

The entire business world has taken quite a hit during the pandemic. Some have had to shut down their operations entirely, others have had to send their teams home and adapt to remote work, while some have had to restructure...

/ January 15, 2021