All posts by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

small business

4 Tips to Take Your Small Business to the Next Level

Many small businesses struggle when it comes to add more customers, increase their profit margins, and take their business to the next level. The future success of your small business depends on creating, understanding, and committing to a long-range goal...

/ October 27, 2021
marketing

How to Improve Your Email Marketing Conversion Rate

Source Email may seem an outdated marketing strategy today. However, email has been proven to be one of the most successful campaigns for brands when it comes to customer conversion. Regardless of the industry, many companies still use email marketing...

/ October 22, 2021
call centre

What Is a Call Center Knowledge Base and Why Is It Useful

In this era of instant gratification, modern customers want answers instantly when they call in with queries. Nothing can make them bounce as fast as they came than talking to a call agent who seems to not know the answers....

/ October 16, 2021
business

8 Common Challenges When Setting Up Your New Business

Setting up a business requires a number of considerations. Knowing what niche to belong in as well as where to set up are very important amongst others. These are what Economics refers to as the location and localization of industries...

/ October 16, 2021
analysis

Measure The Effectiveness Of Your Website With Modern Tools

The number of visitors, amount of traffic, customer satisfaction, or even website usability. Familiar words, right? We hope so because you check them out regularly. Continuous measurement is essential to always be up-to-date on your website so you know when...

/ October 8, 2021
video

5 Top Video Marketing Tools Every Marketer Should Know

Photo by Ron Luch on Pexels Video marketing is quickly becoming the most popular form of online marketing. Video marketing is a powerful tool that can be used to generate more leads and sales for your business. Video marketing also...

/ September 28, 2021
conference

Ten Tips for Optimizing your Conference Budget

Conferences are divided into those where you need a large budget and those where the minimum is enough. The costs await you in both cases. It remains to understand how to plan for them as profitably as possible, and at...

/ September 27, 2021

5 Ways to Increase Your Amazon Sales Conversion Rates

Illustration by jmexclusives on Pixabay Amazon has now become the one-stop shop for many. From a whisk to diapers to that dog toy, people will turn to this site, give a few clicks, and in a day or two, the...

/ September 23, 2021

6 Ways to Make Your Presentation More Engaging

Photo by Teemu Paananen on Unsplash An effective presentation will help you to speak directly to audiences who are actually interested in your field of study, gather ideas to push your projects forward, and make meaningful personal connections.  However, the...

/ September 22, 2021
5 Innovative Ways to Run a More Efficient Small Business

5 Innovative Ways to Run a More Efficient Small Business

Have you ever assessed the efficiency of your business operations? Do your employees feel disengaged, struggle to communicate openly, and fail to meet deadlines?  Those are just some of the numerous productivity problems small businesses face. To reduce them, you...

/ September 22, 2021