All posts by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

Managing the Millennials: A New Generation of Employees

According to Gallup, only 29% of millennials are engaged at work, 16% are disengaged to the point of doing damage to their company, while a shocking 55% are not engaged. Before we jump to any conclusions and accuse 45.65 million...

/ December 22, 2017

9 Ways to Grow Your Customer Base as an SMB

After you have survived the startup years and raised a successful business, it is only natural that you want your small company to grow beyond its current status. There are many ways and methods to increase the stream of interested...

/ July 25, 2017

How New Recruitment Tech Helps Companies Hire More Successfully

Traditionally, there have been certain aspects of running a business that were more commonly based on certain intangible factors than others. A great example of this has been hiring new employees. This HR practice has traditionally been conducted on a...

/ May 19, 2017