All posts by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

Small Business Branding: Do’s and Don’ts

After you’ve done everything to get your small business up and running, there comes a time when branding steps up on the stage. We probably don’t have to go into too much detail explaining why quality branding makes all the...

/ June 15, 2018

How to Manage Cash Flow in Your Company

More than anything in your business, you have to stay on top of your cash flow and monitor your statements on a monthly or weekly basis. These numbers can help you figure out how much is coming into your business...

/ April 4, 2018

Managing the Millennials: A New Generation of Employees

According to Gallup, only 29% of millennials are engaged at work, 16% are disengaged to the point of doing damage to their company, while a shocking 55% are not engaged. Before we jump to any conclusions and accuse 45.65 million...

/ December 22, 2017

9 Ways to Grow Your Customer Base as an SMB

After you have survived the startup years and raised a successful business, it is only natural that you want your small company to grow beyond its current status. There are many ways and methods to increase the stream of interested...

/ July 25, 2017

How New Recruitment Tech Helps Companies Hire More Successfully

Traditionally, there have been certain aspects of running a business that were more commonly based on certain intangible factors than others. A great example of this has been hiring new employees. This HR practice has traditionally been conducted on a...

/ May 19, 2017