All posts by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

How to Leverage ‘Social Proof’ to Optimize your Conversion Rates in 2020

Social proof has become one of the most effective client acquisition devices both new and established brands can deploy. To back these claims, we have 2 notions that we’d like to address:  Humans are essentially social animals Word-of-mouth never fails...

/ March 5, 2020

Russian Investor Pavel Melnikov | Bizzmark Blog

Pavel Melnikov: A Profile of an Investor Pavel Melnikov was born on August 7th, 1964 in Sankt Petersburg, previously known as Leningrad. He is the founder of one of the greatest Russian companies which conducts the import of sanitary products,...

/ February 6, 2020

5 Tips to Help You Succeed With a Seasonal Business

As we enter the holiday season, many Christmas-themed businesses start running again. However, it's no secret that these seasonal businesses have it more difficult than regular ones. Sure, you can earn a considerable profit and revenue during the season but...

/ December 24, 2019

Tips to Prevent Bookkeeping Duties from Driving You Crazy

If you are not a professional bookkeeper or accountant, duties within this business area could become a nightmare. Not only that, as an entrepreneur, you have other priorities, but at the same time, you might ruin your business if you...

/ October 31, 2019

When Creativity Meets the Facts: Vladan Dobrenov Reveals Infostarters’ Origin Story

In a dense and highly competitive market, a unique and appealing visual identity can make or break a brand.  Thanks to his extensive experience in web design, the CEO of Art&Code Creative Studio Vladan Dobrenov understands just how important aesthetic...

/ September 9, 2019

Invest Islands | Jack Brown

Jack Brown’s story Jack Brown was born in 1986 in the UK. He spent his early childhood surrounded by the natural beauty of Northern England and the Isle of Skye in Scotland, and he has very fond memories of both...

/ August 28, 2019
420TV, online streaming services, laptop, speed

420TV and Magnolia Select Opt for Cloud-Enabled Scalability

OTT, or Over The Top media services like 420TV and Netflix, are subscription-based media platforms within which providers deliver media content through streaming websites. The content is treated as a standalone product and is directly distributed to users across the...

/ April 17, 2019

Small Business Branding: Do’s and Don’ts

After you’ve done everything to get your small business up and running, there comes a time when branding steps up on the stage. We probably don’t have to go into too much detail explaining why quality branding makes all the...

/ June 15, 2018

How to Manage Cash Flow in Your Company

More than anything in your business, you have to stay on top of your cash flow and monitor your statements on a monthly or weekly basis. These numbers can help you figure out how much is coming into your business...

/ April 4, 2018

Managing the Millennials: A New Generation of Employees

According to Gallup, only 29% of millennials are engaged at work, 16% are disengaged to the point of doing damage to their company, while a shocking 55% are not engaged. Before we jump to any conclusions and accuse 45.65 million...

/ December 22, 2017