Video marketing is becoming an increasingly popular way to market a business. Not only is it engaging and visually appealing, but it can also be a powerful tool for increasing website conversion rates.
According to the stats, including a video on a landing page can increase conversion up to 80%. From training videos to social videos, today’s savvy marketers leave no stone unturned when it comes to engaging today’s audiences using videos. The reason for this is that video allows you to quickly and effectively communicate your message and also build trust with your audience.
But, how can video marketing actually help you achieve your business goals and increase your website’s conversion rate? Let’s find out!
#1. Video Illustrates Your Product or Service in Action
A key conversion factor is whether your target audience understands what you’re offering. A video can be the perfect way to illustrate your product or service in action and show how it can benefit your potential customers.
For example, if you’re selling a new skincare routine, you could create a before-and-after video to show the results that your customers can expect. Or, if you’re selling a piece of software, you could create a short video tutorial to show how it works.
By showing your potential customers how your product really works, they can set clear expectations and make faster purchasing decisions.
#2. Video Is Shareable
It only takes a few clicks and a couple of seconds to get a video spread over the internet these days. And, when your video is shared by someone, it has the potential to be seen by thousands or even millions of people.
This increased exposure can do wonders for your website’s conversion rate. After all, the more people that see your video, the more likely it is that some of them will visit your website and make a purchase.
Plus, when your video is shared, it also helps to build trust and credibility for your brand.
#3. Video Boosts SEO
Search engine algorithms are constantly changing, but one thing that has remained constant is that Google loves video content. In fact, including a video on your website can help you to rank higher in the search results.
And, when you rank higher in the search results, you’re more likely to get clicks from potential customers who are looking for what you have to offer. This, in turn, can lead to more website visitors and increased conversion rates.
#4. Video Breaks Down Language Barriers
If you’re targeting a global audience, then video is an essential tool for increasing your website’s conversion rate. That’s because it can help you to break down language barriers and communicate with your target customers in their own language.
For example, if you’re selling products or services to customers in China, you could create videos with Chinese subtitles. Or, if you’re targeting customers in Spain, you could create videos with Spanish subtitles.
This way, you can ensure that your target customers understand your message and are more likely to take action on your website.
#5. Video Increases Retention Rates
It’s one thing to get people to visit your website, but it’s another thing entirely to get them to stay there. Fortunately, video can help with that too.
According to studies, people are more likely to retain information when it’s presented in a video format. So, if you want your target customers to remember your message, then a video is the way to go.
Once the potential customer understands what your product is all about, they gain confidence in purchasing it.
Also, the longer people stay on your website, the more likely they are to take action, whether that’s signing up for your email list, making a purchase, or taking some other desired action.
#6. Video Encourages Social Shares
As we mentioned before, video is highly shareable. And, when your videos are shared on social media, it can lead to increased traffic and higher conversion rates. Remember that there are at least 4.4 billion social media users worldwide.
Plus, social shares also help to build trust and credibility for your brand. After all, if someone sees that their friend or a family member has shared your video, they’re more likely to trust your products or services.
#7. Video Creates a Personal Connection
In today’s digital world, it can be easy to forget that there are real people behind the websites we visit. But, video helps to remind us of that fact.
When you create a video, you’re able to show your potential customers who you are as a person or brand. From e-commerce to even blockchain games companies, this creates a personal connection that can be powerful in influencing someone’s purchasing decisions.
In this digital world, your potential customers need so much more than a good product. They also need to trust you as a person or brand. Fortunately, video can help you to build that trust and create a personal connection.
#8. Video Is Versatile
Video is also a versatile medium that can be used for various purposes. For example, you could use video to:
- Showcase your products or services
- Educate your target customers
- Share customer testimonials
- Answer frequently asked questions
- Tell your brand story
The list goes on. The bottom line is that video can be used in a number of ways to help increase your website’s conversion rate. The key here is to be creative and to experiment with different types of videos to see what works best for your business.
If you’re not already using video as part of your marketing strategy, then now is the time to start. A video is an essential tool for increasing website traffic and conversion rates. And, with so many different ways to use video, there’s no reason not to give it a try. One thing to bear in mind here is that you don’t need to go overboard. A simple video can be just as effective as an expensive, high-production video. The key is to focus on quality content and consistency.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro