In this digital era, every business competes to improve the quality of their business in various ways, one of which is choosing the right marketing strategy to gain the trust of consumers.
This is the key to the success of the business itself. Therefore, building long-term personal relationships by humanizing your brand through conversational marketing is an appropriate and effective marketing strategy.
This strategy will create a feeling of comfort and trust for consumers to increase their chances of continuing to buy or use your product. In other words, you are helping customers have a good experience with your brand and thus increase their trust.
You can see that the power of humanizing brands with this conversational marketing strategy can shorten the process of consumers buying an item or service. Therefore, conversational marketing is predicted to become a direct-to-consumer marketing strategy in the future.
So, if you want to compete in today’s business world, you need to know the following five ways to humanize your brand with conversational marketing.
1. Use Conversational Tone
When you want to humanize your brand with a conversation marketing strategy, of course, you need a conversational tone of voice and also use genuine language.
This will provide a human touch that will make your customers feel comfortable so they have the potential to become loyal customers of your business.
After all, it’s always best to talk to your customers like you would a friend but stay polite so it will be much more comfortable for them to interact with you. You need to remember that the style of language and tone of speech can affect the customer’s impression of your business.
2. Show Your Brand Personality
The next best way of a conversational marketing strategy is to be able to show your brand personality to customers. Brands that express their personality can better connect with their customers.
There are several effective ways to express your brand personality, one of which is through video content. With video content, you can showcase your brand personality through visuals, tone of voice, and storytelling in an entertaining and easy-to-understand way.
The best types of videos that can help you to show your brand personality, such as whiteboard videos, explainer videos, testimonial videos, etc.
Brands should not be afraid to show their real personality to customers through marketing strategies. It makes them more human-like and it’s a way they can connect with customers that attracts them and keeps their attention.
3. Stay True to The Brand
If you want to make your brand more human-like, you just have to stay true to your brand. You must be willing to be open to your customers and let them be a part of your business journey so that they know every process, the ups and downs of your business.
Moreover, they are also interested in hearing all the information about your brand from your struggles to hearing about your victories. Let your brand personality shine through everything you do, and speak in a way that suits and supports you and your brand.
That way, your customers will feel involved in your business and realize that they also play an important role in the success of your business.
4. Stop Selling, Start Engaging
A great conversational marketing strategy solves customer problems and meets their needs through conversation.
You can use this strategy for soft-selling where you don’t market your brand directly or demand your customers, but market it by attracting customers’ attention through interesting storytelling using subtle language and making them curious.
This strategy has proven to be effective in attracting and reaching a wide range of customers. That way, you can easily increase conversion sales and gain customers’ trust.
5. Take Part in Discussion
engaging your users in discussions is an effective way of implementing a conversation marketing strategy, not only posting social media posts but also being able to communicate and engage with your customers.
Social media can be a two-way communication platform, different from television or radio. However, many companies use social media just to share the products they sell. Instead, you can use social media as a place to interact with consumers.
This can be challenging for you to get people to talk. However, you can try various ways to have an effective discussion with your customers, including feedback from customers, asking questions, sharing stories, etc. That way, consumers will feel more heard by the company.
In this digital era, many companies find it difficult to choose the right strategy to develop their business and compete in today’s era. Conversational marketing is the right solution for every business and is predicted to be one of the most effective marketing strategies in the future.
Thus, you should apply the 5 best conversational marketing strategies that will humanize your brand to achieve your business goals. It also helps your business to reach wider customers and gain customers’ trust.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).