Optimizing your website is crucial if you want to increase traffic and make an impact as a brand. As a business owner, you want to make sure that your brand is out there, which requires online recognition and a strong web presence. However, the process itself can be tricky, even more so when you’re a startup owner as you’re working with limited resources. As such, your main goal is to build traction, gain visibility, and make sure your business is off the ground while you can still fund it.
Now, the online market is very competitive, which is why many startups turn to SEO (Search Engine Optimization) as a path to better ranking. From growing organic traffic to building authority, this marketing strategy is becoming a priority for startups and businesses. If you apply the right tools, you’ll be on a good path to optimizing the website of your startup. To help you get things moving, here are a couple of bold tricks that will help you increase organic traffic to your website fast.
Improve the functionality and the design of your website
First things first, you want to make sure that your website is practical and functional. Your SEO ranking is highly influenced by the way your website performs, which directly impacts the quality of customer experience. Your website has to be easy to use, which means you need to invest in its design and look for ways to boost its functionality.
This includes cutting the time the web pages take to load, improving the website’s security and its responsiveness as well as making sure that the website is easy to navigate. Whether your website is optimized for mobile devices or not is another factor that will determine your SEO ranking, so take some time to ensure your website is mobile-friendly. Remember, the better the customer experience, the higher your SEO ranking, which means more organic traffic will be brought to your website.
Make the right selection of keywords
Part of optimizing your website for the search engines is selecting the right keywords for the articles and blog posts you publish on your site. While you might be thinking that you should use the most popular keywords, generally speaking, it’s better for your website that you forego the popular search terms and focus more on keywords with a moderate volume.
The reason for that is that choosing top hitters over keywords with lower volume constantly may lead to oversaturation, making it more difficult for you to compete. Instead, stick with keywords that are relevant for your target readership. While the search volume for that particular keyword might be lower, you will ensure more net visits and get better rankings on Google, and the competition will be lower as well.
Pay attention to the quality of the content
The content you post on your website through blog posts and articles has to be in line with what both search engines and users want. Pages with content that is relevant, useful, and of high quality are more favored by search engines, and as such, they’re rewarded with high-ranking positions. When the content users read is informative and the pages are able to provide answers to any of their queries, it translates to an increase in the amount of organic traffic that your website gets.
Although publishing often is of crucial importance, posting low-quality or spammy content can be bad for your SEO. Steer clear of it, and instead, make it your top priority to post only high-quality, educational content always having in mind your target audience.
Employ various resources
As time-consuming as it can be, search engine optimization is a necessity for companies around the world seeking to improve their organic traffic, which has many of them investing in manpower responsible for SEO. Boosting your exposure as a small or medium-sized business is still a challenge due to various factors such as the city being bilingual, smartphone domination, and the preference for physical store shopping. The fact that Yahoo is still being used despite the massive popularity of Google as the most popular search engine complicates the situation further.
This made relying on reputable SEO companies a common practice since staying on top and keeping up to date with SEO trends is a must. The trend of turning to SEO specialists has enabled businesses to improve the way they operate and employing various resources proved to be a practical solution for growing organic traffic fast.
Optimizing your website to grow organic traffic can be a challenge, especially for startups looking for quick solutions. That’s when SEO comes in handy, and while learning how to employ the best SEO techniques can be tricky as they constantly change, the results you can obtain from relying on up-to-date SEO practices are worth the effort. Use some of these tips to develop an effective strategy, and you’ll be driving organic traffic to your website in no time.
Chloe Taylor is an experienced content writer and editor whose specialties are digital marketing and business-related topics. Besides this, she enjoys creating nice original and engaging articles about work-life balance, as well as revealing some small and simple tricks for making our working environment more eco-friendly.
