Tag: brand promotion

How did Hipsters Become a Brand?

It’s funny how hipsters can be simultaneously objects of ridicule and desire, associated with the new and hip, and also with the most absurd form of consumerism. Have you ever wondered why do we call them hipsters? The earliest known...

/ October 25, 2016

Are Causes Becoming a Lost Cause for Marketers?

  One of the hottest topics in marketing in recent years has been the effectiveness of brand purpose and corporate social responsibility (CSR) on sales. Although there is strong evidence that consumers do prefer to spend money on goods and...

/ September 29, 2016

How to Network Like a Boss

The key to success in any line of work is not a singular thing which can be easily pinpointed. It is a set of different abilities and factors which need to be all at admirable level in order for things...

/ June 26, 2015

Putting Together the Perfect Trade Show Team

Although it is true that today, a large portion of “serious business” is being conducted online, this still does not mean that the traditional notion of doing business has become obsolete. First of all, because of the infinite sea of...

/ May 12, 2015