Everyone loves a good drink, and no matter what anyone says, there’s never one bar too many! If you’ve recently entered into the bar industry, then it’s one of the most lucrative businesses to be starting right now, so you’ve done yourself good. 

Grief or joy, people are often found pondering over a glass of their favorite alcoholic beverage, so rest assured that your bar will welcome many customers in its day. Of course, nowadays it’s not simply enough to have a bar that stocks the best drinks and has the best bartenders, it’s also really important to market yourself to stand out from the competition. 

And what better way to market your new bar than with a trusty flyer? Don’t have faith? Thinking that flyers are outdated? Well, I’ve been using flyer marketing for years – I’m not about to stop anytime soon – and the success I’ve gotten is unparalleled. And I’m about to share all my flyer marketing tips with you!

Here’s how to use flyers to promote your new bar:

  1. Newspapers and Magazines

There are more ways than one to make sure that your flyer reaches the right hands, and often it’s the ways with no direct interaction that are the most successful. After all, there are fewer chances of your salesperson coming off as too pushy or potential customers refusing a flyer because of bad timing or not wanting to wait around and talk. 

Instead, placing flyers advertising your new bar in newspapers and magazines is sure to get them passed through multiple hands – and eyes! Simply contact your local newspaper delivery boy and stores that stock your target magazines, and for a small fee, they’ll let you place your flyer in between their pages to be distributed. 

Of course, you’ll want to keep in mind geographical location when thinking about distribution areas since it’s the locals that you want to target. 

Newspapers and magazines offer a strategic and passive way to ensure your flyer reaches the right audience effectively. By utilizing these print media, you can avoid any potential pushiness and time constraints often associated with face-to-face interactions. Your promotional materials can circulate through numerous hands and catch countless eyes. To tap into this strategy, simply reach out to your local newspaper delivery services and retailers that carry your target magazines. For a reasonable fee, they’ll gladly insert your flyer between their pages for widespread distribution. Keep geographical considerations in mind, as focusing on local publications helps you reach the specific audience you aim to attract. This approach guarantees maximum exposure with minimal effort.

  1. Get Digital with your Flyers!

Who said flyers have to be restricted to the physical realm of handheld paper? In times like these where technology has all but taken over, everything’s digital, and there’s no reason why your new bar shouldn’t be too! 

The first step is to establish an online presence – whether that’s on social media or your own website – and to optimize your account on the platforms that you choose. Good places to get started are always the tried and tested ones, such as Instagram, Facebook, LinkedIn, or even Twitter. And of course, there’s nothing that quite matches the appeal or professionalism of a namesake website. 

Once the platforms are done and decided, you can publish your flyers online, adding to the mix the magic of online SEO to increase their audience reach and bring in new customers for your bar! Just be sure to stay regular with your content and engage with your followers, after all, in the sea of bars that serve today, it’s the ones with a customer bond that truly stand out. 

Whoever said that flyers are limited to the physical realm hasn’t fully embraced the digital age. In today’s tech-savvy world, where everything has gone digital, your new bar should be no exception! The first crucial step is to establish a robust online presence, whether that means creating profiles on social media platforms or developing your own dedicated website. Start with the tried-and-true options like Instagram, Facebook, LinkedIn, or Twitter, but don’t underestimate the power of a professional website bearing your bar’s name.

Once your online platforms are set up, you can take your flyers to the digital domain, leveraging the magic of SEO to broaden your reach and attract new patrons to your bar. Consistency is key, so maintain a regular posting schedule and actively engage with your followers. In a saturated market, it’s the bars that foster a genuine connection with their customers that truly shine. Embrace the digital world, and watch your bar’s popularity soar.

  1. Use an Online Design Tool

While you might be thinking about hiring a professional graphic designer for your flyer needs, it’s actually not recommended. Yes, you heard that right. Instead, use an online design tool to create your flyers yourself – not only will this give you more creative freedom, but it’ll also save you some much-needed bucks and allow you to work on your own schedule.

Now, while there are numerous design tools out there, there’s one that’s stood out throughout the years and given better results than expected. Yes, it’s PosterMyWall and its flyer maker, of course! 

Easy to use and versatile, PosterMyWall’s flyer maker offers users an all-in-one design experience. With dozens of free bar flyers to choose from, you’re sure to find templates that fit your bar’s aesthetic. Once you’ve made your choice, simply customize it to your liking, download it, and enjoy! And the best part? You can come back and make as many edits as you like – no charge at all. Oh, and it’s pretty fun to use too!

So, if you’re looking to market your new bar then flyers are surely the way to go – and these flyer marketing tips will take you a long way before you even begin. Just be sure to add your own creative flair, and you’ll be all set to handle a jam-packed bar! 

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Elaine Bennett
Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.