The magic of content marketing is that it changes all the time and the ways that people use to control the traffic that comes to their site are amazingly creative.
In simple words, it is all about playing this big mind game, like chess, against the Google algorithms, trying to make them see you as the most relevant result to the inquiries of people that are your potential clients.
There are many tactics and ways to do this and they are changing, becoming outdated, redundant or ineffective.
Therefore, as the year 2014 is at its end, it is time to make plans for the following year and to make sure that the content marketing tactics are ready for 2015.
This is the list of very interesting tactics that many content marketing experts recommend and think about for the following year.
Using Different Type of Content
People have different type of intelligence and different types of acquiring information. Some people react best to the pictures, others to sounds, and some have excellent spatial and kinetic intelligence and all these people use the Internet.
Therefore, it is important that you offer to them different types of content in order to motivate them all to give your content some thought. Since all of them perceive the world differently, this means that in the future, the content needs to be in many types of forms: videos, photos, animation, slides, sounds and all the other forms.
In that way, the content will reach a far wider audience. What goes for the content, goes for the media as well. Pam Didner states that, for all the same reasons, marketing will turn to different types of media, while reevaluating the content in terms of keywords and similar basics.
People love success stories. This type of writing makes people certain that they are making the right choice by purchasing a product or using certain service. Psychology recognizes the validation of the peers, and that is exactly why success stories work so well in form of content marketing.
Success story is a validation of a product or a service and that makes it more desirable for the clients that are about to make the purchase. Naturally, each of these stories that you use needs to be true and a real life story without fiction.
It goes without saying that it needs to be written well. The key thing is to make sure that the people are motivated to publish their success stories and that they want to come out with them to the public.
Digging Into Customer’s Motivation
The customers and the consumers of the content have certain needs and desires and they are trying to fulfil them online.
However, if you want to be the right answer to their needs, you need to figure out their motivation and then tailor your content according to that, making it more persuasive and more relevant in that way.
When people want “men’s black jacket” ask yourself why and then write the content that will answer to that question and add the reasons why this black jacket that you are selling is the one that they need.
This thorough insight into the motivation of the client is what awaits in 2015. Ardath Albee even says that marketers will become obsessive about being relevant to their customers.
To do this as well as possible, it is necessary to know what motivates these customers.
Obviously, it is necessary to find effective ways to find out all there is to know about the motivation of the customers.
Blogging, Blogging and Again: Blogging
People are becoming the new brands. Therefore, when you are present at online market, you need to put a fact behind that content. However, it is not enough anymore and it is not just face that makes the content and the product relevant. In 2015.
This will definitely require the whole persona. There is hardly a better way to present a persona online than with a blog.
That is why a clever, interesting, relevant and readable blog can make wonders for the response of the people that you will get online. Furthermore, blogging is the future of content marketing tactics.
Also, blogs are interactive. Therefore, it is an excellent way to stay in touch with the other people at the same market as well as with your potential clients and customers. Sharing relevant and interesting content on the blog is of essential importance.
Less and less people use PC’s for many of their searches and more and more of them use the mobile devices. Tablets and smartphones are the future and that is why the form of the sites needs to be adjusted and they all should have mobile versions as well.
However, the same goes for the content. The size of the screen and the looks of the mobile phone apps will greatly influence the content of the site as well as the marketing.
Since the 2015. is near and your tactics for the content marketing needs to be done before it starts, make sure that you think through the content that is effective and persuasive on mobile platforms as well.
It seems like the future of the digital marketing is not digital at all, at least for the 2015. All the strategies and the tactics that are predicted for the following year are based on the fact that people require more personal and more human approach for the content to be relevant to them.
These strategies will rely more on the experience of a real human instead on the brand and real success stories instead of the content that explains the product or the service. With this in mind, it seems like the keywords will need to be re-evaluated and thought through.
They can easily be turned into long tailed keywords as they are more likely to be searched by people recently.