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Video marketing is quickly becoming the most popular form of online marketing. Video marketing is a powerful tool that can be used to generate more leads and sales for your business. Video marketing also has the potential to capture attention from a much wider audience than other forms of content. 

Video marketing is an integral part of any successful marketing strategy. Video content has been shown to have a much higher conversion rate than other forms of content, because it captures and holds your audience’s attention better. Video can be used in many different ways, from simply creating content for social media platforms like Facebook Live or Instagram Video, to running video ads on YouTube and Facebook. 

Video marketing tools are needed to make the video production process easier for marketers, but there are many tools out there that can help you produce high-quality videos at an affordable price. In this blog post, we will discuss five video marketing tools that you should consider using as part of your strategy to market your business, so take advantage before it’s too late!

#1. Promo

Promo is an online video maker that you can use in video marketing, social media ads, campaigns, explainer videos and many more and helps you to promote your business or products, improves brand awareness, widen your reach, and engage your customers. If you browse by theme, event, occasion, business type, industry or even mood, find a suitable template, add your brand assets, customize your message, and presto! In a matter of minutes, you have a sleek and polished video ready for sharing and posting.

#2. Animoto

Animoto offers advanced video creation tools to help you create high-quality videos. Animoto’s easy drag and drop features allow you to choose your best photos, images, logos, artwork or even text in minutes.

Animoto is a great tool for creating marketing videos, it has a massive library of stock images, videos, clips, and others that you can add to your video. You can use a free plan option or get more access by upgrading for $5/month.

#3. Animaker

Animaker is a great tool which let users create their own animated videos without much experience or skill set required. Animaker is a video creation platform that provides templates to help you create animated marketing videos. 

Animaker is quite popular among marketers, because it’s easy to use and offers a lot of opportunities for customization. There are thousands of characters, backgrounds, props, even audio tracks you can select to customize your own videos. Animaker is easy to use and it will teach you step-by-step how to create your own video animations without requiring any previous animation skills!

#4. Vidyard

Vidyard has powerful analytics, it means that you can learn more about viewers or check your video engagement. Vidyard is an easy platform to use with the Vidyard Editor, which allows users to easily create marketing videos.

#5. Filmora

Filmora’s editing features are very powerful. Filmora has an intuitive interface that lets you easily edit your video right on the timeline. The Filmora library allows editing of multiple videos, even in different aspect ratios. Filmora has a free version that will help you to try out the many features that Filmora offers. It is available on both Mac and Windows platforms.

#6. Canva

Canva makes it very easy to create beautiful thumbnails for your videos. Canva lets you choose from a selection of templates, with different layouts and sizes that can be used on social media sites like Twitter or Facebook. Canva also has an option where you upload images in order to make the perfect thumbnail. Canva has a variety of free and paid tools that allow you to create beautiful videos.


Video marketing tools are important in any video campaign today. Using the best video marketing tools will enable companies and businesses to successfully engage their target audiences. You can create stunning marketing videos for your business website. All those five video marketing tools above should help you get your marketing videos right.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.