Social media has been nothing but revolutionary in transforming our lives in the past couple of decades. Social media is, no doubt, the most powerful and influential tool available today. Around 45% of the world’s population is active on social media. Hence its power can be leveraged for the growth of any business.
With almost half of the world hanging out on some or the other social media platforms, your target customers are likely using one of these platforms too. Hence, this fact can be used to attract massive website traffic.
Getting traffic to your website is extremely difficult these days, especially during the initial stages. Thus, attracting your target audience on social media platforms and engaging with them is one of the best ways to drive traffic to your website, even when it is fairly new.
Let’s look at some effective ways to grow your website traffic through social media platforms.
1. Identify the Right Platforms
There are tons of social media platforms available today, each with different types of users and different forms of content. Just picking the most popular platform and using it for your promotions is not the wisest thing to do because the more popular the platform is, the more competitive it gets. Plus, it is not necessary that your target audiences will also stick to these platforms only.
Hence, research your ideal target customer by drafting ideal customer persona, competitor research, or by gathering data from social media analytics. Figure out which are the most popular platforms used by your target audience. You can have a presence on as many platforms as possible. But if you are tight on a budget, it is best to stick to 2 to 3 most viable options which will yield you the best results.
2. Create Shareable Content
Once you have picked 2 to 3 of the platforms that will be the best work for your business, the next step is to create superior quality content that instantly catches the interests of your audience.
It is super important that the content that you produce for social media is an easy-to-share format such as quick videos, interesting quotes, innovative memes, information-packed graphics, captivating visuals, quizzes, opinion polls, etc.
The idea is to capture your audiences’ attention, hold the attention for longer, and make them familiar with your brand. When people start getting interested in your brand, they would want to learn more about it. This way, you can redirect your social media audience to your website through CTAs and thus gain a huge number of highly qualified leads.
3. Engage Actively with Users
Attending to your customers and satisfying their specific needs is essential to improve the relationship with your customers. Starting with customer relationships on a good and impressive note will help you get a long way. The best way to provide positive experiences to your customers is to engage actively with your users on social media.
Social media engagement can be driven in many ways such as interacting in the comments section of your posts and others’ posts, actively participating in groups, and having one-on-one personal conversations with people. Such customers will recognize the value that you are providing and will thus want to know more about you through your website.
4. Define a Clear Call to Action
Without the strategic placement of call to actions (CTAs) on your social media, your entire social media strategy would go to waste. All your posts need not always be promotional. But every piece of content that you put out should have a clear CTA which is the desired action that you would want your users to take.
Using CTAs that direct your customers to visit your homepage, landing page, blog posts, infographics, or any other page on your website is the best way to drive website traffic from social media. For instance, you can give a little sneak peek of an information-packed checklist on your social media, and ask your users to visit your website to get access to a detailed version of the checklist.
It is also important to optimize your website to improve UX signals such as bounce rates, time-on-page, etc. Improve the UX of your website by providing simple navigation options, minimalistic design, easy contact options, and easy website accessibility. The last thing you want is to bring visitors to your website, only to drive them away.
5. Repurpose your Blog Content
Blog posts are valuable pieces of content, but the problem with them is that they are too long and take time to consume. Social media users are looking for ways to consume more and more information at the lowest possible time.
Hence, a brilliant solution to this is to repurpose your blog content into more shareable assets such as quotes, videos, infographics, carousel sliders, and similar ones. These forms of content can be used to attract highly qualified leads to your website’s landing page or the original blog post.
6. Create and Share High-Quality Visual Content
When you keep scrolling through your social media, think about what catches your attention first and makes you stop scrolling to take a look? Something that is visually appealing to your eyes, of course! You can easily leverage the fact that we, humans, are easily stimulated by visually attractive content.
Keeping this in mind, always strive to put up content that is soothing to our eyes and seems interesting at the same time. Once you grab the initial attention, you can then go on to add value to the user in such a way that they would want to visit your landing page.
7. Consistency is Key
You post for 7 days in a row and then disappear for another week. This won’t work well with your social media content. People will remember your brand and your value proposition only when they come across your content frequently and consistently. Hence, it is essential to create a consistent social media posting schedule and stick to it.
Consistency here also refers to using a consistent brand messaging and color palette so that users get familiarized with your unique brand voice, associate colors with it, and are ultimately driven to learn more about your brand through your website.
8. Do not Spam
Lastly, try not to spam your audience by bombarding them with promotional messages that always say “Buy now” and “Click here” instead of adding any real value. Such a strategy that goes only one-way will never work or last. You may even end up getting banned from social media sites if multiple people keep reporting you.
Remember the reciprocity principle. Always give something if you want to get something in return. Create high-value content, have personalized conversations, put forth your brand messaging, help people out, and they will automatically want to check out your website.
To Wrap it Up
Social media is an extremely powerful tool, which when used to its fullest potential, can empower your business like nothing else. The trick with social media is to add constant value, interact with the audience more, put out visually attractive content, and state clear CTAs. If you follow these steps diligently, you’ll find your social media referral website traffic increases multiple folds within no time!