Instagram is one of the most popular social media platforms. It’s a photo-based platform that allows users to post pictures and videos, as well as comment on other people’s posts. 

If you’re looking for a way to grow your Instagram following, here are some ideas from The Techno Tricks for audience growth on Instagram. 

Follow other accounts, and they will follow back

  • Follow other accounts that are similar to yours.
  • Follow accounts that are in your niche.
  • Follow accounts that are in your industry.

Here’s why: 

When you follow someone, they’ll be notified, and will likely check out your profile. If you have good content on your page and it looks professional, they might follow you back. 

This is a very simple way to gain followers quickly, as most people won’t even realize what they’ve done. They’ll just assume they’ve found another account worth following because their interests align with yours.

Include your Instagram handle on your business card

  • It is one of the best ways to get more followers and likes on your Instagram posts.
  • It’s also a good way to get more comments on your Instagram posts

Showcase your customers using your products/services on Instagram

Showcase your customers using your products/services on Instagram. If you’re a marketing agency and have an awesome client, don’t be afraid to share photos of that client in action.

You can showcase them in a non-salesy way that is authentic and genuine, which will leave people wanting to learn more about what their company does for them.

How to Get 100K Views on Instagram Reels

Getting 100K views on Instagram Reels requires more than just posting videos it demands a strategic approach to content creation and audience engagement. Start by capturing attention within the first three seconds, use trending audio tracks, include relevant hashtags, and post consistently during peak engagement hours. Create content that is either highly entertaining, educational, or relatable to encourage shares and saves. Additionally, maintain high video quality, write compelling captions, and actively engage with comments to boost visibility. By consistently analyzing performance and adapting to trends, you can significantly increase your chances of reaching 100K views and growing your Instagram presence.

Follow others in a similar industry (non-competitors)

It’s a good idea to follow other businesses that are in the same industry as you and have similar goals. You can learn from them, and they may even return the favor by following you back. 

If they don’t, no worries. It doesn’t mean anything bad about your brand, it just means that they haven’t found value in following you yet.

It’s also helpful to follow companies who aren’t direct competitors but who might share some overlapping interests with yours or have content that’s relevant to what you’re marketing right now. 

For example, 

If I’m promoting hair products for women over 50 years old, I’d consider following an account like @hairbykara because she frequently posts helpful articles on how women can style their hair at any age (and hopefully shares tips on how those women can wear their hair without feeling self-conscious).

Offer something for free on Instagram

To get new followers, you must give away something for free on Instagram. This can be a product or service, but it should not be so valuable that people who have already paid for the same thing are upset by its distribution. 

If your agency has an online product for sale and the cost is $100 per month, you might want to give away one month’s worth of access to all your customers instead of giving away one year’s worth of access to one person. 

Alternatively, consider offering coupons or discount codes that can be used when purchasing products from other companies in exchange for following you on social media platforms like Instagram and Facebook.

Include a link to your Instagram page in the bio section of other social media accounts such as Facebook or Twitter

Another way to get more Instagram followers is to include a link to your Instagram page in the bio section of other social media accounts such as Facebook or Twitter. 

This will help drive traffic from those networks over to your Instagram profile, which can then lead people back to your website and blog. Some brands even use an Instagram viewer to preview how their feed looks before directing traffic from other platforms. You can also do this with any other social media platform you use (e.g, Pinterest, Google etc).

Share user-generated content to show followers how popular or useful the product or service is

Once you’ve gained followers, your next step is to retain them. To do that, you’ll want to make sure that your content is always relevant and interesting. You must use the strategies we share on the //vital-mag.net blog for audience engagement and conversion. One way of doing this is by sharing user-generated content (UGC) from other users with a similar audience as yours. 

For example,

If your brand sells shoes online, it can be helpful to post images of the shoes being worn by customers outside the store or on social media. This shows followers how popular or useful the product or service is which can increase their trust in you as an authoritative source for all things related to running shoes.

Run a contest that asks users to “like” and comment on other users’ posts to win something or get extra entries into the contest

Running a contest is a great way to get people to engage with your brand. Contests are easy to set up and run, and you can run them on any social media platform, including Instagram. 

You can also run contests on any topic, such as your business or product launch. To get started, follow these steps:

  • Set up the rules for your contest using Instagram’s guidelines.
  • Create an appealing post that will drive engagement from users who want to enter the contest (you must include an image or video).
  • Promote it through paid advertising (or free methods like boosting posts).

Conclusion

While these tips are not guaranteed to get you 1,000 followers on Instagram overnight, they are a good place to start. You can also use them as an opportunity to personalize your account and connect with your customers. 

By following these steps, you will be able to build up a solid foundation for future growth and success on this platform.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.