You’ve probably heard before that 9 out of 10 startups fail, but did you know that almost 75% of them fail because of premature scaling? Basically, premature scaling means spending money on hiring, marketing, etc. before establishing a functional business model. Therefore, in order to stay afloat and reach those successful 10%, you need to start spending wisely. Every business needs the right set of tools, so here four inexpensive solutions, which can be extremely useful for any startup out there.

Market Samurai

According to Social Fresh, the first listing on Google gets roughly 33% of organic search results, so in order to get that top spot, you will need a great SEO strategy – and every strategy starts with the right keywords. Market Samurai gives the opportunity to find the right words and phrases for your business and offers a full set of keyword tools to help you get the most value from your KWs. Market Samurai has a “negative KW” function that allows you to filter the KWs that are not worth pursuing. Moreover, you have a “competition” tab, which identifies what words you can easily get a hold of and rank higher than your competition.

Open Site Explorer

If you want to examine the quality of your inbound links, and have an insight into your clients’ website ranking, Open Site Explorer is a must-have. The free version every important metric you need, but in 2015, Moz added a “spam analysis” option for premium users, which aims at finding and documenting more penalty-prone links to your site. While the tool is essential for measuring the strength of your site, if you are an inexperienced user, it may take some time to learn how to use it properly, in fact, training is recommended.

SocialPilot

At the moment, there are over 2 billion of active social media users in the world; with that in mind, we do not even need to discuss the importance of social media presence. If you want to manage all of your social media account with ease, you cannot go wrong with SocialPilot. This tool allows you to create and schedule your post, and post them on multiple social media platforms with just one click. The free version allows you to connect up to five social media accounts (from which you can make maximum 20 posts every day), three RSS feeds and unlimited groups.

E-MAILiT

While we are on the subject of social media, let us talk about social sharing buttons – up to 36% of shares on Facebook come from sharing buttons. Therefore, if you want to get more visibility on social media, you need to start using E-MAILiT. The platform provides you with a unique set of share buttons; social media solutions and analytics (for both desktop and mobile) that will help you drive more traffic. E-MAILiT works and looks great on any device, fits any display and lets you share anything on more 130 social media destinations.

According to stats published by SBA (Small Business Association), only 5% of companies survive after five years. Most companies mainly because of the poor management; if you want to succeed, you must take care to regularly plan, organize and all activities of your business. Each of these four tools provides you with an economical solution for some of your problems, and if you apply them in the right way, you will be on the right path to success.

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Posted by Nate M. Vickery

Nate M. Vickery is a business consultant from Sydney, Australia. He has a degree in marketing and almost a decade of experience in company management through latest technology trends. Nate is the editor-in-chief at bizzmarkblog.com.