Are you looking to foster a closer relationship with your team or win over the lasting loyalty of new and existing clients? If you are, then corporate gifts will be a perfect idea.

Let’s be honest: we all like presents, especially if they are selected carefully and meet our needs or wishes. For this reason, brands that use corporate gifts are more likely to be loved by customers and staff than those which do not hand out presents on special occasions. Still, it is usually difficult to come up with custom-tailored presents for coworkers, employees, and clients because of major differences in terms of gift preferences and available budget. If you want to present your staff or customers with gifts that will earn your brand a place in their hearts and help boost your brand’s visibility at the same time, here are some cool options you can consider.

Minimalist wallets

Carbon wallets are all the rage these days, and they are in high demand all over the world. If you want to present your team or clients with a useful yet highly aesthetically ap[pealing corporate gift, you should consider giving them a trendy tactical minimalist wallet. By doing this, you will strike two birds with one stone: you will show coworkers, employees, and customers that you care about them, and you will also win points with them since the present will be original, practical and beyond the average in terms of value.

Tote bags

“I have one too many tote bags” – said no one ever. Branded tote bags are another practical corporate gift which will certainly find their use in the life of your team members and customers, and they are extremely affordable as well. For a neat bonus, branded tote bags will also serve as free marketing and help spread awareness of your brand. To take your corporate gift game to the max, you can also have them custom-printed on environmentally safe fabrics which will appeal to eco-minded individuals and convey the message that your brand cares for Mother Nature.

Water bottles

Another green corporate gift which will come in handy to anyone, reusable water bottles are cost-effective and practical, and if properly designed, they can be visually appealing, too. Branded merchandise such as water bottles with your corporate logo will definitely be a head-turner, which is why you may want to have them custom-designed for workers, associates, and clients. To take your water bottles a step further, you can also have them executed in several colours so that recipients would be able to choose their favourite. Now that is what you call gift personalization at its finest!

Pens and holders

Office supplies are another smart present that will help you win a place in the hearts of your team members and clients. A stylish pen or a pen holder with a motivational message will make a practical present nobody will say No to, and the price of custom-designed writing staples is trifling compared to the cost of some other, more up-market corporate gifts. On top of their functional value, custom-tailored pens and other office supplies will double as convenient branding trinkets. You can stack them in the office lobby so that potential and existing clients would be able to grab them on their way out and help spread the word about your brand.

Creating strong bonds with customers and coworkers is not always smooth sailing, and brands that do not tackle this task with due care cannot hope to survive in the cutthroat market. If you want to take your business to the next level, you should invest some time and money in this aspect of your work, and corporate gifts may prove to be the right tool in your HR and branding strategy. With the corporate gifts above, you will be able to forge lasting bonds with your associates, employees and clients, so make sure you give them a thought and have them custom-designed in line with your brand’s logo and marketing strategy. You are welcome.

Posted by Elaine Bennett

Elaine Bennett is an Australian-based digital marketing specialist focused on helping startups and small businesses grow. She writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.